: A $35,000 trip to see Taylor Swift? How the artist’s fans boosted the Los Angeles economy by $320 million.

by | Aug 11, 2023 | Stock Market

When Dallas resident Adriana Akhtar planned a recent Los Angeles trip with her family to see Taylor Swift perform as part of the artist’s ballyhooed “Eras Tour,” she wasn’t necessarily thinking about boosting the local economy.  But over the course of four days, Akhtar, 47, did just that: She estimates her family spent about $35,000 on luxury accommodations, meals at some of the city’s hottest restaurants and transportation within the area — and that figure doesn’t even include a five-figure shopping splurge. In short, her Taylor trip became an L.A. vacation done to the max.

And Akhtar makes the point that she was hardly alone. “Rodeo Drive was overrun with moms and daughters in town for Taylor Swift,” she told MarketWatch.  Add up all that spending by so many Swifties over the course of Swift’s sold-out, six-show run at SoFi Stadium in the Los Angeles suburb of Inglewood and you have a $320 million boost to the city, according to a detailed report from the California Center for Jobs & the Economy. The Los Angeles engagement concluded Wednesday night, which also marked the end of the first leg of the “Eras Tour.” Notably, the $320 million doesn’t include the bulk of the money spent on tickets and merchandise, since that’s channeled to Swift, officials with the center told MarketWatch. But if that was added to the mix, the total wo …

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