Walt Disney Co. is again boosting the prices of many of its streaming offerings as it faces pressure from Wall Street to improve the financials of its direct-to-consumer media offerings. Starting Oct. 12, subscribers will have to pay $13.99 a month for ad-free Disney+, up 27% from the $10.99 monthly fee that the company currently charges and which itself was a relatively fresh price announced last summer. The price of ad-supported Disney+ is standing put at $7.99 a month.
See more: Disney posts smaller streaming loss, will hike prices for Disney+ and Hulu Disney
is also boosting the monthly price of ad-free Hulu to $17.99 from $14.99, with the new fee marking a 20% increase. Hulu’s ad-supported option will still cost $7.99 a month. Hulu + Live TV, which combines Hulu with live television offerings, will start costing $76.99 a month for the ad-supported offering and $89.99 a month for the ad-free version. That’s up from current monthly fees of $69.99 and $82.99, respectively. Further, the company plans to charge $10.99 a month for ESPN+ with ads, up from $9.99 a month currently. Additionally, Disney is adding a new bundle while tweaking another. The new Duo Premium bundle, which combines ad-free Disney+ and Hulu, will cost $19.99 a month, with availability beginning Sept. 6. Meanwhile, the company’s Trio Basic plan, which brings together ad-supported Disney+, Hulu, and ESPN+, will start costing $14.99 each month, up from $12.99 a month before. Opinion: Disney shows streaming wars are destroying all that was good about streaming Whereas media companies were once in a race to lure subscribers, no …