NerdWallet: 4 ways small business owners can use AI, no experience required

by | Aug 1, 2023 | Stock Market

This article is reprinted by permission from NerdWallet.  Artificial intelligence tools encompass everything from chatbots to image and video generators, and they can be used by individuals and businesses alike. For business owners looking to leverage AI technology, one of the biggest hurdles is likely dipping their toes into the water. From there, the learning curve isn’t as steep as it seems.

“I’m very confident that something that you do right now is easily automated by AI if you’re running a small business, whether that’s writing marketing copy or building something in Excel or writing an email you don’t know how to word,” says Derek Pando, founder of Beeloo, an online business that creates printable activities for kids. And the return on investment can be substantial in terms of both the time and money your small business can save. Integrating AI tools into her team’s daily workflow has helped keep the workload manageable, says Lakesha Cole, founder of She PR, a public relations agency based in Tampa, Florida. Cole says she feels like she’s “added three new team members without the overhead.” Here are four tips for incorporating AI tools into your small business’s operations — no prior experience required. Plus: Microsoft’s AI payday will take time, and investors need to be patientLook up AI prompts for your industry AI tools can do a lot of things, but they can’t read your mind. And if your requests aren’t precise and direct, you might get responses that miss the mark. “It’s only as smart as you are,” Cole says. “You still have to know what you want it to do.” For AI-powered chatbots, she stresses the importance of learning prompts that are specific to your industry. If you’re not sure where to start, try searching online for prompt guides, suggests Joe Karasin, founder of digital marketing company Karasin PPC. “Making sure that you’re not spending as much time trying to …

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