This article is reprinted by permission from NerdWallet. I don’t have Taylor Swift tickets. I didn’t survive Ticketmaster’s Great War, I haven’t been blessed with a magical code, and Mama Swift likely won’t pluck me from obscurity to watch from the VIP section. None of this has stopped me from buying friendship bracelet-making supplies, multiple concert outfit options and a clear stadium-approved bag — and I’m not alone.
Since Taylor Swift embarked on her record-shattering Eras Tour, her fans have brought shocking economic activity to each city she visits. Resale ticket prices alone are in the thousands, but participating in the Swiftdom extends far beyond a seat at the show. See: Taylor Swift is on track to earn $332 million this year, which could make her the highest-paid entertainerWho’s Taylor Swift anyway?
Taylor Swift performs onstage for the opening night of her “Eras Tour” in Glendale, Arizona, in March.
Getty Images
Why are people so willing to spend enormous amounts of money on a concert? Well, this isn’t just any concert. The Eras Tour is a rewind through not just Taylor’s most formative years, but mine as well. How often can you hear songs that were played at your middle school dances on the same night as the songs that kept you company during the pandemic? For many of us, Taylor Swift isn’t just the music industry, she’s the soundtrack to our best and hardest moments. And for some Swifties, the Eras Tour makes up for shows they didn’t get to attend in the past. “I couldn’t afford to go to Reputation or 1989,” Ginnie, a New York City-based Swiftie content creator, says of previous concerts. Ginnie, who prefers not to disclose her last name, runs the @thethriftyswiftie TikTok account. “So the last tour that I went to was Red, and when she did the Rep[utation] set and the 1989 set, I was like, ‘This is insane, I feel like I’m getting to attend those tours that I’m so sad that I missed.’” But Ginnie is quick to point out that her finances were top of mind when it came to attending. “I could go to this tour because five years ago, I didn’t go into credit card debt going to a different show,” she says.
Taylor Swift’s “Eras” is forecast to become the highest grossing tour of all time. This could considerably add to her already sizable wealth made from music sales, strategic business moves and past tours. Photo: Getty Images
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Taylor Swift’s “Eras” is forecast to become the highest grossing tour of all time. This could considerably add to her already sizable wealth made from music sales, strategic business moves and past tours. Photo: Getty Images
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