AI and mixed reality are likely to be the focus of Meta Platforms Inc.’s annual developers conference Wednesday. But the lingering question is whether Meta will address a certain nemesis down the road. The Meta Quest 3 VR headset is expected to highlight the two-day event, which kicks off with a keynote speech by Meta Chief Executive Mark Zuckerberg at the company’s Silicon Valley headquarters.
“I would expect AI to play a big role, but unclear what their angle will be as far as how they will provide a hook for consumers,” Carolina Milanesi, president of Creative Strategies, said in an email. “For businesses I am sure it will all be about targeted ads and data.” Last year, Facebook’s parent company
made a hard pivot from the metaverse to more of a hybrid strategy incorporating artificial intelligence. This year, Meta faces a raft of questions around its implementation of AI — as do so many of its peers. First and foremost, how does Meta’s self-imposed “year of efficiency” impact long-term plans? Will new gaming titles and partners spur Quest sales? And how much will a reportedly slimmer Quest 3 weigh? Perhaps the biggest question, analysts contend, is if Meta acknowledges Apple Inc.’s
Vision Pro goggles, announced to mixed reviews in June and due in 2024, and outlines a plan to compete with its longtime nemesis. “How does Meta compete with Apple’s Vision Pro?” Mark Vena, CEO and principal analyst at SmartTech Research, s …