The Margin: The Taylor Swift effect: Travis Kelce and the NFL see a boost in merch sales and social media followers

by | Sep 27, 2023 | Stock Market

There’s no bad blood between Taylor Swift and NFL fans. After weeks of rumors that Kansas City Chiefs star Travis Kelce and pop star Taylor Swift were dating, the “Love Story” singer showed up at a Chiefs game on Sunday. Swift watched the Chiefs dominate the Chicago Bears 41-10, and she was shown on camera yelling in excitement when Kelce scored a touchdown. The plot thickened as Swift and Kelce were seen leaving the game together in a now-viral clip. 

While it’s unclear whether the two are dating or simply friends, Kelce is already enjoying the Taylor Swift-effect. For example:
Sunday’s Chiefs-Bears game had 24.3 million viewers, the most-watched NFL game of the week on any network. And the Chiefs’ next game, a Sunday night matchup against the New York Jets, has already seen a 3x increase in ticket sales, a StubHub spokesperson told MarketWatch.

The “New Heights with Jason and Travis Kelce” podcast, featuring Kelce and his brother, shot up to No. 1 on Apple’s podcast charts on Wednesday.

Kelce’s social media influence has flourished, with his Instagram followers jumping from 2.7 million followers the day before the game, to 3.2 million as of Wednesday; a roughly 18% increase. A week ago, Kelce could make about $14,700 per sponsored Instagram post, and now tha …

Article Attribution | Read More at Article Source

Share This