Choice Hotels International Inc. is launching a hostile bid to acquire Wyndham Hotels & Resorts Inc., sending Wyndham’s stock rising 13.6% in premarket trades Tuesday and lowering Choice shares by 6.4%. Choice
is offering to purchase Wyndham
at a price of $90 per share, payable in a mix of cash and stock. The deal is valued at approximately $7.8 billion on a fully diluted basis and approximately $9.8 billion, with the assumption of Wyndham’s net debt.
In a statement Choice said it is making its latest proposal public following Wyndham’s decision to disengage from further discussions with Choice, adding that this follows nearly six months of talks. “A few weeks ago, Choice and Wyndham were in a negotiable range on price and consideration, and both parties have a shared recognition of the value opportunity this potential transaction represents,” said Choice CEO Patrick Pacious, in the statement. “We were therefore surprised and disappointed that Wyndham decided to disengage.” Related: Choice Hotels affirms full-year profit outlook, as first-half hotel opening rose 39% “While we would have preferred to continue discussions with Wyndham in private, following their unwillingness to proceed, we feel there is too much value for both companies’ franchisees, shareholders, associates, and guests to not continue pursuing this transaction,” he added. “Importantly, we remain convinced of both the many benefits of the combination and our ability to complete it.” In April 2023, Choice sent its initial letter to Wyndham regarding a potential transaction, proposing to acquire Wyndham for $80 per share, the company said in its statement. That offer comprised 40% cash and 60% Choice stock. Wyndham rejected the proposal and refused to engage in further discussions, according to Choice, which subsequently increased its proposal to $85 per share, comprising 55% cash and 45% Choice stock. “The companies’ respective Board Chairs and CEOs then met in person, and following that meeting, Choice improved its proposal yet again,” C …