: Thanks to Taylor Swift, NFL-themed friendship bracelets are selling like hot cakes

by | Oct 13, 2023 | Stock Market

It turns out Taylor Swift fans may not be the only ones who are sporting friendship bracelets. Now, football fans are also apparently getting in on the action. FOCO, an NFL licensee that bills itself as “a leading manufacturer of sports and entertainment merchandise,” is producing and selling team-themed bracelets. The New Jersey-based company says it launched the items over the summer, capitalizing on the Swiftie fervor for the bracelets, which are referenced in a song by the pop star and are often traded among her fans.

But it says that since Swift became an NFL booster because of her budding relationship with Kansas City Chiefs tight end Travis Kelce, sales for the bracelets, which are offered in packs of three for $20, have really started to take off. “We went from selling hundreds of packs a day to selling thousands of packs a day,” FOCO licensing director Matthew Katz told MarketWatch. FOCO also creates versions of the bracelets for teams in other sports leagues as part of its licensee relationships. In fact, it says it made bracelets for the Philadelphia Phillies as a promotional giveaway for fans of the baseball team. So far, the company has sold about 200,000 bracelet packs (or 600,000 bracelets), covering all sports and teams, Katz says. But the NFL team-themed ones have been the most popular, accounting for approximately 60% of sales.

“‘We went from selling hundreds of packs a day to selling thousan …

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