Weekend Sip: This ‘hellish’ whiskey comes courtesy of Southern rock greats Lynyrd Skynyrd

by | Oct 28, 2023 | Stock Market

The bottle Hell House Whiskey, $49.99The back story Looking for a bottle to add some “hellish” fun to your grown-up Halloween gathering? Here’s an offering that comes from a legendary Southern rock band known for its gritty spirit. Yes, Lynyrd Skynyrd has gone into the booze business.

Specifically, the band, whose roots go back to the mid 1960s in Jacksonville, Fla., has partnered with Bespoken Spirits, a company that is moving into creating artist-themed whiskies. Lead singer Johnny Van Zant, who eventually reformed the group after the 1977 plane crash that took the life of his brother and Lynyrd Skynyrd founder Ronnie Van Zant, had a big hand in formulating Hell House. For a band with a distinctly American identity, the idea was to have, well, an American whiskey. Hell House is just that, though it isn’t technically a bourbon. Rather, it’s a blend of whiskies, including a rye. Johnny Van Zant told MarketWatch, “We feel we hit it right on the head, with a whiskey that is bold and powerful, yet smooth and iconic, just like all of those timeless Skynyrd songs.” (And if you need a reminder, some of Lynyrd Skynyrd’s biggest hits include “Sweet Home Alabama,” “Free Bird,” “What’s Your Name” and “Gimme Three Steps.”)

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