Cannabis Watch: Bettering Co. takes aim at New York and New Jersey with premium edibles as legal cannabis market grows slowly

by | Nov 9, 2023 | Stock Market

Bettering Co. co-founder Mark Cozzi is working methodically to roll out the start-up company’s line of premium edibles, despite the slow pace of legal store openings in New York. While that state currently has only 27 licensed recreational cannabis shops, compared with thousands of unlicensed and unregulated pot shops, Cozzi sees opportunity ahead.

“I am a tortoise and not a hare,” Cozzi told MarketWatch, speaking about his more patient approach to the business and his emphasis on quality. New York will be the third state for the company, which currently sells edibles in Illinois and has plans to launch sales in New Jersey in the coming months.

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