The View From Unretirement: These Gen X and boomer Americans are doing amazing things in the second half of life

by | Nov 9, 2023 | Stock Market

You may have heard of Disney’s “imagineers” — the creative geniuses behind the immersive experiences at Disney World and Disneyland. But I bet you haven’t heard of America’s “re-imagineers.” If you’re in your 50s or 60s, however, there’s a one-in-three chance you may be one.

So says Michael Clinton, author of “Roar” and founder of the business intelligence platform ROAR forward, who just unveiled a survey of the roaring 50- to 70-year-old Generation X and boomer Americans he calls “re-imagineers.” Clinton, who estimates the group comprises roughly a third of people their age, says “they’re creating or leading the new social movement of the new longevity and driving the change as to what it means to be over 50.” Read: Getting older isn’t what it used to be. There’s big money in aging. What they are doing According to the survey, conducted with the National Research Group (NRG), 67% of re-imagineers have started something big and new, such as launching businesses, volunteering and pursuing educational opportunities. A striking 74% of the general population of Americans in their 50s and 60s aspire to be re-imagineers, the survey found. Clinton thinks they will serve as role models to millennials, who’ll start turning 50 in eight years. The current crop includes 60-something ad sales exec-turned-executive-recruiter-turned-successful-novelist McGarvey Black, whom I caught up …

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