(RNS) — For the second year in a row, Jesus will make an appearance during the Super Bowl.The Christian savior will be featured in a pair of ads during the big game, both with the tagline “He Gets Us.” Those ads — one set to run in the first quarter, the other in the second half — are part of an ongoing billion-dollar ad campaign aimed at redeeming the Jesus brand at a time when people are losing faith in organized religion.
This year’s He Gets Us ads will focus on loving your neighbor, a core Christian teaching, said Greg Miller, a spokesman for Come Near, a new nonprofit set up to oversee the He Gets Us campaign. The group’s name is drawn from a passage from the New Testament Book of James, which reads, “Come near to God and he will come near to you.”
Theirs aren’t the only Super Bowl ads that will feature religion this year — in addition to the He Gets Us spots, there will be an ad for Hallow, a popular Catholic prayer app, and an ad for a new campaign called “Stand Up to Jewish Hate,” aimed at confronting the rise of antisemitism.
Alex Jones, the CEO and co-founder of Hallow, said the timing of the Super Bowl, which will be played on the Sunday just before Ash Wednesday, was too good to pass up. The app is currently promoting a campaign to get peo …
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This year’s He Gets Us ads will focus on loving your neighbor, a core Christian teaching, said Greg Miller, a spokesman for Come Near, a new nonprofit set up to oversee the He Gets Us campaign. The group’s name is drawn from a passage from the New Testament Book of James, which reads, “Come near to God and he will come near to you.”
Theirs aren’t the only Super Bowl ads that will feature religion this year — in addition to the He Gets Us spots, there will be an ad for Hallow, a popular Catholic prayer app, and an ad for a new campaign called “Stand Up to Jewish Hate,” aimed at confronting the rise of antisemitism.
Alex Jones, the CEO and co-founder of Hallow, said the timing of the Super Bowl, which will be played on the Sunday just before Ash Wednesday, was too good to pass up. The app is currently promoting a campaign to get peo …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]