Salesforce launches ‘Pro Suite’ to capture more of the SMB market

by | Mar 12, 2024 | Technology

Join leaders in Boston on March 27 for an exclusive night of networking, insights, and conversation. Request an invite here.

In another move to strengthen its market footprint, Salesforce has announced it is launching the “Pro Suite” of its CRM offering in general availability.

Accessible starting today through a single application, the offering builds on the Starter tier that debuted last year and provides advanced functions to help small businesses handle more of their business workflows — while still retaining the simple, out-of-the-box experience the entry-level suite offers.

It is priced at $100/month per user, with no seat limit, and is also set to be enhanced with additional capabilities, including AI features, Salesforce confirmed to VentureBeat.

The launch comes as part of the company’s effort to take on the growing competition from players like Zoho and Hubspot in the SMB segment and provide businesses with a platform where they can start from the most basic tier and upgrade all the way up to the enterprise suite as their business needs evolve.

VB Event
The AI Impact Tour – Boston

We’re excited for the next stop on the AI Impact Tour in Boston on March 27th. This exclusive, invite-only event, in partnership with Microsoft, will feature discussions on best practices for data integrity in 2024 and beyond. Space is limited, so request an invite today.

Request an invite

Just today, another CRM rival, Creatio, announced its own AI-powered Copilot assistant and app-building studio.

What to expect from the Salesforce Pro Suite?

When Salesforce launched the Starter Suite last year, the goal was to give a self-service solution to help small businesses easily get started with its CRM.

The offering, priced at $25/month per user, provides users with one application with all critical Salesforce offerings — marketing, commerce, services — capable of handling key business tasks such as tracking sales leads, managing customer service cases, sending emails, collecting payments and more.

On top of that, it includes additional features like guided onboarding, reporting templates and pre-built dashboards to make the experience as simple and ready-to-use as possible.

“The first thing that we do is we capture some data — name, email address, etc,” Kris Bullmaier, SVP and GM of self-service and growth at Salesforce, told VentureBeat. “We ask a couple of questions and these questions allow us to better personalize the overall out-of-the-box experience that we deliver. We build the org (the experience) by default with sales, service, marketing, and commerce in one application, and we’ve moved to this left nav model to better encapsulate the idea of the ability to get to any of these apps at any point in time.”

The company launched th …

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Join leaders in Boston on March 27 for an exclusive night of networking, insights, and conversation. Request an invite here.

In another move to strengthen its market footprint, Salesforce has announced it is launching the “Pro Suite” of its CRM offering in general availability.

Accessible starting today through a single application, the offering builds on the Starter tier that debuted last year and provides advanced functions to help small businesses handle more of their business workflows — while still retaining the simple, out-of-the-box experience the entry-level suite offers.

It is priced at $100/month per user, with no seat limit, and is also set to be enhanced with additional capabilities, including AI features, Salesforce confirmed to VentureBeat.

The launch comes as part of the company’s effort to take on the growing competition from players like Zoho and Hubspot in the SMB segment and provide businesses with a platform where they can start from the most basic tier and upgrade all the way up to the enterprise suite as their business needs evolve.

VB Event
The AI Impact Tour – Boston

We’re excited for the next stop on the AI Impact Tour in Boston on March 27th. This exclusive, invite-only event, in partnership with Microsoft, will feature discussions on best practices for data integrity in 2024 and beyond. Space is limited, so request an invite today.

Request an invite

Just today, another CRM rival, Creatio, announced its own AI-powered Copilot assistant and app-building studio.

What to expect from the Salesforce Pro Suite?

When Salesforce launched the Starter Suite last year, the goal was to give a self-service solution to help small businesses easily get started with its CRM.

The offering, priced at $25/month per user, provides users with one application with all critical Salesforce offerings — marketing, commerce, services — capable of handling key business tasks such as tracking sales leads, managing customer service cases, sending emails, collecting payments and more.

On top of that, it includes additional features like guided onboarding, reporting templates and pre-built dashboards to make the experience as simple and ready-to-use as possible.

“The first thing that we do is we capture some data — name, email address, etc,” Kris Bullmaier, SVP and GM of self-service and growth at Salesforce, told VentureBeat. “We ask a couple of questions and these questions allow us to better personalize the overall out-of-the-box experience that we deliver. We build the org (the experience) by default with sales, service, marketing, and commerce in one application, and we’ve moved to this left nav model to better encapsulate the idea of the ability to get to any of these apps at any point in time.”

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