Levi’s wants to sell a ‘denim lifestyle’ directly to consumers. Wall Street needs more convincing.

by | Jun 26, 2024 | Stock Market

Levi Strauss & Co. stuck with its full-year sales outlook, helped by demand for new denim and women’s clothing, but the jeans maker’s quarterly sales just missed expectations, and it said it expected higher costs from marketing and a change in how it plans to store and ship clothing.

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