What you need to know about Kling, the AI video generator rival to Sora that’s wowing creators

by | Jun 12, 2024 | Technology

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If you follow any AI influencers or creators on social media, there’s a good chance you may have seen them more excited than usual lately about a new AI video generation model called “Kling.”

A Chinese AI video generator just dropped before we got access to SoraCan generate 2-minute videos at 30fps, 1080p quality, available on the KWAI iOS app with a Chinese phone numberA few generations from their site:1. pic.twitter.com/NEmWiqKHiO— Rowan Cheung (@rowancheung) June 6, 2024

The videos it generates from pure text prompts and some configurable, in-app buttons and settings, look incredibly realistic, on par with OpenAI’s still non-public, invitation only, closed beta AI model Sora, which it has shared with a small group of artists and filmmakers as it tests it and its adversarial (read: risky, objectionable) uses.

In fact, Kling even posted a video on its YouTube channel yesterday imitating one of the first third-party videos generated with Sora, “air head” by the creative agency shy kids.

Embedded below is Kling’s video, “a day with the Balloon Man”:

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And below that is “air head” made by shy kids with OpenAI’s Sora:

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But where did Kling come from? What does it offer? And how can you get your hands on it? Read on to find out.

What is Kling and where did it come from?

The South China Morning Post (SCMP) newspaper and website reported that the new AI video model was developed by Kuaishou Technology, the maker of Kuaishou, the number two most popular short video creation and viewing app in China (branded Kwai outside of the country), with 400 million daily active users (DAUs).

That puts Kuaishou/Kwai just behind Douyin, the Chinese version of TikTok from ByteDance, which counts 600 million DAUs.

As such, it will likely immediately be of interest to users in China and encourage them to check out Kuaishou so they can get their hands on the new compelling video model, giving it a boost in its battle for users against Douyin.

Here’s how SCMP describes it:

“The Kling AI Model, which is i …

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It’s time to celebrate the incredible women leading the way in AI! Nominate your inspiring leaders for VentureBeat’s Women in AI Awards today before June 18. Learn More

If you follow any AI influencers or creators on social media, there’s a good chance you may have seen them more excited than usual lately about a new AI video generation model called “Kling.”

A Chinese AI video generator just dropped before we got access to SoraCan generate 2-minute videos at 30fps, 1080p quality, available on the KWAI iOS app with a Chinese phone numberA few generations from their site:1. pic.twitter.com/NEmWiqKHiO— Rowan Cheung (@rowancheung) June 6, 2024

The videos it generates from pure text prompts and some configurable, in-app buttons and settings, look incredibly realistic, on par with OpenAI’s still non-public, invitation only, closed beta AI model Sora, which it has shared with a small group of artists and filmmakers as it tests it and its adversarial (read: risky, objectionable) uses.

In fact, Kling even posted a video on its YouTube channel yesterday imitating one of the first third-party videos generated with Sora, “air head” by the creative agency shy kids.

Embedded below is Kling’s video, “a day with the Balloon Man”:

VB Transform 2024 Registration is Open

Join enterprise leaders in San Francisco from July 9 to 11 for our flagship AI event. Connect with peers, explore the opportunities and challenges of Generative AI, and learn how to integrate AI applications into your industry. Register Now

[embedded content]

And below that is “air head” made by shy kids with OpenAI’s Sora:

[embedded content]

But where did Kling come from? What does it offer? And how can you get your hands on it? Read on to find out.

What is Kling and where did it come from?

The South China Morning Post (SCMP) newspaper and website reported that the new AI video model was developed by Kuaishou Technology, the maker of Kuaishou, the number two most popular short video creation and viewing app in China (branded Kwai outside of the country), with 400 million daily active users (DAUs).

That puts Kuaishou/Kwai just behind Douyin, the Chinese version of TikTok from ByteDance, which counts 600 million DAUs.

As such, it will likely immediately be of interest to users in China and encourage them to check out Kuaishou so they can get their hands on the new compelling video model, giving it a boost in its battle for users against Douyin.

Here’s how SCMP describes it:

“The Kling AI Model, which is i …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]

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