3M wishlists, 10M views, and 1,000-hour games | Alex Nichiporchik interview

by | Jul 5, 2024 | Technology

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here. 

Last year didn’t end well with layoffs at Tinybuild as it shut down indie game publisher Versus Evil and laid off 13 staff before the holidays.

But since the beginning of the year, the company has shown improvement. Tinybuild generated over three million wishlists across its portfolio, its playable demos got over 10 million views on YouTube, and players spent 1.8 million hours in its game demos — or over 200 years of in-game time. The past month was the best one for traction in Tinybuild’s history.

And that has prompted Alex Nichiporchik, CEO of Tinybuild, to start talking about his ambition to create 1,000-hour games again. The top wishlisted games from Tinybuild include Level Zero Extraction, Drill Core, Duckside, Streets of Rogue 2, LZE, Sand, Ferocious and (my favorite) Kingmakers, which featured historically inaccurate medieval fighting. They’re all in the top 200 wishlist chart on Steam.

The key to getting these games is a focus on playtests, game re-announcements, and more. The company saw success with marketing efforts like April Fool’s jokes, a publisher sale and the Steam Next Fest.

Lil Snack & GamesBeat

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!

Nichiporchik said the hypothesis is simple: if players spend a lot of time in your game, you have a much better chance of long term sustainability and often your initial sales aren’t the bulk of your total sales. If players play your game for a thousand hours, that’s money. Because time is currency, and everybody is competing for a slice of the player’s time.

The Kingmakers tweet with amazing gameplay of taking modern weapons into a medieval battle got more than 18 million views. In this case, Tinybuild tested the game from a solo dev as early as possible. It didn’t let the players in all at once. It let the enthusiasm build and then let everyone loose.

Duckside

With Duckside, the company announced it in an April Fool’s joke with a trailer on April 1 that said it was “too good looking to be fake.” That announcement had a call-to-action to sign up for the playtest, and more than 70,000 players signed up to “join the flock.” A few weeks later, it opened the playtest and it hit a player peak of 1,600 concurrent users. Tinybuild billed the game as “ducks with guns.”

Meanwhile, Level Zero Extraction was announced a few years back as an …

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GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here. 

Last year didn’t end well with layoffs at Tinybuild as it shut down indie game publisher Versus Evil and laid off 13 staff before the holidays.

But since the beginning of the year, the company has shown improvement. Tinybuild generated over three million wishlists across its portfolio, its playable demos got over 10 million views on YouTube, and players spent 1.8 million hours in its game demos — or over 200 years of in-game time. The past month was the best one for traction in Tinybuild’s history.

And that has prompted Alex Nichiporchik, CEO of Tinybuild, to start talking about his ambition to create 1,000-hour games again. The top wishlisted games from Tinybuild include Level Zero Extraction, Drill Core, Duckside, Streets of Rogue 2, LZE, Sand, Ferocious and (my favorite) Kingmakers, which featured historically inaccurate medieval fighting. They’re all in the top 200 wishlist chart on Steam.

The key to getting these games is a focus on playtests, game re-announcements, and more. The company saw success with marketing efforts like April Fool’s jokes, a publisher sale and the Steam Next Fest.

Lil Snack & GamesBeat

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!

Nichiporchik said the hypothesis is simple: if players spend a lot of time in your game, you have a much better chance of long term sustainability and often your initial sales aren’t the bulk of your total sales. If players play your game for a thousand hours, that’s money. Because time is currency, and everybody is competing for a slice of the player’s time.

The Kingmakers tweet with amazing gameplay of taking modern weapons into a medieval battle got more than 18 million views. In this case, Tinybuild tested the game from a solo dev as early as possible. It didn’t let the players in all at once. It let the enthusiasm build and then let everyone loose.

Duckside

With Duckside, the company announced it in an April Fool’s joke with a trailer on April 1 that said it was “too good looking to be fake.” That announcement had a call-to-action to sign up for the playtest, and more than 70,000 players signed up to “join the flock.” A few weeks later, it opened the playtest and it hit a player peak of 1,600 concurrent users. Tinybuild billed the game as “ducks with guns.”

Meanwhile, Level Zero Extraction was announced a few years back as an …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]

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