AI is upending search as we know it

by | Jul 4, 2024 | Technology

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Generative AI was always going to upend search. It’s a technology that can find answers to virtually any question posed to it. And in the process of changing the world of search, AI developers latched on to something else that would meld search and generative AI even more.

Generative AI has changed three essential aspects of search: how people ask and look for information, how to get data for answers and how companies can start offering this information to customers.

For years, Google has dominated Search. As the dominant search engine (with almost 82% of search traffic), it dictated how users and customers look for information and how brands show up in results. Companies had to lean into search engine optimization (SEO) strategies, and people constructed queries into a keyword salad. It didn’t always yield good results, but it was passable, and everyone learned to translate their questions into keywords and interpret which of the lists of websites on the results page might have what they were looking for. 

Large language models (LLM) changed that, especially when deployed in chatbots like OpenAI’s ChatGPT. People could suddenly ask any question they wanted (within guardrail reason) and get an answer right back. There’s no need to click through a series of websites; it’s all explained to you. 

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Join enterprise leaders in San Francisco from July 9 to 11 for our flagship AI event. Connect with peers, explore the opportunities and challenges of Generative AI, and learn how to integrate AI applications into your industry. Register Now

“If you had an AI that could understand the search re …

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We want to hear from you! Take our quick AI survey and share your insights on the current state of AI, how you’re implementing it, and what you expect to see in the future. Learn More

Generative AI was always going to upend search. It’s a technology that can find answers to virtually any question posed to it. And in the process of changing the world of search, AI developers latched on to something else that would meld search and generative AI even more.

Generative AI has changed three essential aspects of search: how people ask and look for information, how to get data for answers and how companies can start offering this information to customers.

For years, Google has dominated Search. As the dominant search engine (with almost 82% of search traffic), it dictated how users and customers look for information and how brands show up in results. Companies had to lean into search engine optimization (SEO) strategies, and people constructed queries into a keyword salad. It didn’t always yield good results, but it was passable, and everyone learned to translate their questions into keywords and interpret which of the lists of websites on the results page might have what they were looking for. 

Large language models (LLM) changed that, especially when deployed in chatbots like OpenAI’s ChatGPT. People could suddenly ask any question they wanted (within guardrail reason) and get an answer right back. There’s no need to click through a series of websites; it’s all explained to you. 

Countdown to VB Transform 2024

Join enterprise leaders in San Francisco from July 9 to 11 for our flagship AI event. Connect with peers, explore the opportunities and challenges of Generative AI, and learn how to integrate AI applications into your industry. Register Now

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