Kwalee teams with Fahy Studios to grow gaming in the Middle East

by | Jul 9, 2024 | Technology

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Kwalee recently teamed up with Saudi Arabia-based Fahy Studios with the support of Neom Media to beef up gaming in the Middle East and North Africa (MENA).

Fahy Studios is a new game studio based in Riyadh, and it is using Hitseeker, Kwalee’s mobile publishing platform which has a new Arabic version coming soon to support MENA developers. This agreement will see Kwalee publish Fahy Studios’ future mobile games to a worldwide audience.

It’s an interesting partnership because it’s still rare to see Saudi studios work with Western game companies. It also offers a glimpse into how the Middle East hopes to grow its gaming business a lot faster than other countries have done.

The Saudis are the richest royal family in the world, and they want to build a financial empire in games. But they also want to create jobs in the kingdom itself in order to offset the loss of oil-related jobs over time. That’s why the Saudi Public Investment Fund has pledged to invest $37 billion in games. And it’s courting companies like Sega and Capcom in Japan to bring jobs to Riyadh. Kwalee has noticed this and it wants to join in the opportunities.

Lil Snack & GamesBeat

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!

The Esports World Cup has a $60 million prize pool and it’s drawing more people to Saudi Arabia this summer, and it’s another arm of the strategy where Saudi Arabia is trying to support the game business. The question is whether such events can temper the fears in the region and overcome inertia of the past.

The focus on MENA

Kwalee team at the Royal Princes Palace in Saudi Arabia.

Kwalee was founded in the United Kingdom by David Darling, who was the founder of Codemasters. He sold the company to Electronic Arts for $1.3 billion and then Darling, who was knighted by the queen, founded Kwalee. The company is 12 years old now and it is focused on hybrid casual games, as Darlin …

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GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here. 

Kwalee recently teamed up with Saudi Arabia-based Fahy Studios with the support of Neom Media to beef up gaming in the Middle East and North Africa (MENA).

Fahy Studios is a new game studio based in Riyadh, and it is using Hitseeker, Kwalee’s mobile publishing platform which has a new Arabic version coming soon to support MENA developers. This agreement will see Kwalee publish Fahy Studios’ future mobile games to a worldwide audience.

It’s an interesting partnership because it’s still rare to see Saudi studios work with Western game companies. It also offers a glimpse into how the Middle East hopes to grow its gaming business a lot faster than other countries have done.

The Saudis are the richest royal family in the world, and they want to build a financial empire in games. But they also want to create jobs in the kingdom itself in order to offset the loss of oil-related jobs over time. That’s why the Saudi Public Investment Fund has pledged to invest $37 billion in games. And it’s courting companies like Sega and Capcom in Japan to bring jobs to Riyadh. Kwalee has noticed this and it wants to join in the opportunities.

Lil Snack & GamesBeat

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!

The Esports World Cup has a $60 million prize pool and it’s drawing more people to Saudi Arabia this summer, and it’s another arm of the strategy where Saudi Arabia is trying to support the game business. The question is whether such events can temper the fears in the region and overcome inertia of the past.

The focus on MENA

Kwalee team at the Royal Princes Palace in Saudi Arabia.

Kwalee was founded in the United Kingdom by David Darling, who was the founder of Codemasters. He sold the company to Electronic Arts for $1.3 billion and then Darling, who was knighted by the queen, founded Kwalee. The company is 12 years old now and it is focused on hybrid casual games, as Darlin …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]

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