Seeing the strength of the LGBTQ+ gayming market | Robin Gray interview

by | Jul 1, 2024 | Technology

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The past two years of layoffs have been tough for the game industry, and the Gayming Awards and Gayming Magazine have felt the “knock-on effect of that,” said Robin Gray, founder of Gayming Magazine and the Gayming Awards.

The recent announcement of the 2024 Gayming Awards show had prominent sponsors, but it’s been a struggle to get the same level of support from the game industry as in the past, Gray said in an interview with GamesBeat.

But game publishers and developers should remember the size and power of the LGBTQ+ market. Gray cited recent reports by the Entertainment Software Association that 11% of gamers identify as LGBTQ+, and GLAAD found that 27% of gay gaymers believe that game designers consider them when designing games. There are perhaps fewer egregious mistakes when it comes to depicting them in games. And these LGBTQ+ gamers are also 1.4 times more likely to buy games with strong LGBTQ+ content.

Gray spoke about a mixture of sentiments, including recognition for the fine efforts of game developers toward the LGBTQ+ (as expressed through the Gayming Awards), criticism of the industry’s shortcomings and fighting for better representation when needed, and a plea to support his small company that has been greatly affected by the global economy.

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GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!

He noted that the support for this year’s Gayming Awards was gratifying, as it was hosted on a livestream hosted by Deere and MiladyConfetti as part of IGN’s Summer of Gaming and across Gayming Magazine’s Twitch and TikTok channels, as well as a Spanish language co-stream by Mexican TikTok icon, Angelo Gamer.

Here’s an edited transcript of our interview.

Robin Gray is head of Gayming Magazine and the Gayming Awards.

Robin Gray: This is a piece of research and a way of gathering other people’s stats. We’re digging into what it all means. We’re not releasing it ourselves. We’re working with others on the gaming side, and working with an LGBT business podcast on the other side.

GamesBeat: How did you do the research?

Gray: It’s been an interesting year. It started with the GLAAD report that came out back in February, which identified their own stats and own research around the number of LGBTQ players, their value, the impact that they can have. We refere …

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GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here. 

The past two years of layoffs have been tough for the game industry, and the Gayming Awards and Gayming Magazine have felt the “knock-on effect of that,” said Robin Gray, founder of Gayming Magazine and the Gayming Awards.

The recent announcement of the 2024 Gayming Awards show had prominent sponsors, but it’s been a struggle to get the same level of support from the game industry as in the past, Gray said in an interview with GamesBeat.

But game publishers and developers should remember the size and power of the LGBTQ+ market. Gray cited recent reports by the Entertainment Software Association that 11% of gamers identify as LGBTQ+, and GLAAD found that 27% of gay gaymers believe that game designers consider them when designing games. There are perhaps fewer egregious mistakes when it comes to depicting them in games. And these LGBTQ+ gamers are also 1.4 times more likely to buy games with strong LGBTQ+ content.

Gray spoke about a mixture of sentiments, including recognition for the fine efforts of game developers toward the LGBTQ+ (as expressed through the Gayming Awards), criticism of the industry’s shortcomings and fighting for better representation when needed, and a plea to support his small company that has been greatly affected by the global economy.

Lil Snack & GamesBeat

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!

He noted that the support for this year’s Gayming Awards was gratifying, as it was hosted on a livestream hosted by Deere and MiladyConfetti as part of IGN’s Summer of Gaming and across Gayming Magazine’s Twitch and TikTok channels, as well as a Spanish language co-stream by Mexican TikTok icon, Angelo Gamer.

Here’s an edited transcript of our interview.

Robin Gray is head of Gayming Magazine and the Gayming Awards.

Robin Gray: This is a piece of research and a way of gathering other people’s stats. We’re digging into what it all means. We’re not releasing it ourselves. We’re working with others on the gaming side, and working with an LGBT business podcast on the other side.

GamesBeat: How did you do the research?

Gray: It’s been an interesting year. It started with the GLAAD report that came out back in February, which identified their own stats and own research around the number of LGBTQ players, their value, the impact that they can have. We refere …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]

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