Users can now purchase e.l.f. Cosmetics products through Roblox

by | Jul 1, 2024 | Technology

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here. 

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s virtual kiosk in Roblox to order select products with a bundled “virtual twin” digital good.

“e.l.f. UP! has been lightning in a bottle since day one and continues to surpass all expectations, especially among our Gen Z community,” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “Testing commerce on Roblox is the next evolution in our journey of merging beauty with immersive platforms. We are teaching the Roblox community — and communities in digital spaces everywhere — about social commerce with purpose. Our community deeply values our superpower of cruelty-free products. Through the e.l.f. UP! Pet Adoption Center, we’ve learned how essential this superpower is, shaping our approach in this space.”

Developed in partnership with eGen and Supersocial, the beauty brand launched its Roblox experience in November 2023 with the goal of helping the next generation build entrepreneurship skills and cultural awareness. So far, the e.l.f. UP! experience has received over 12 million visits and given away more than one million free virtual items.

Adding virtual commerce to the e.l.f. UP! experience allows the brand to further monetize these visitors and build consumer loyalty. According to Roblox, e.l.f. is the first beauty brand to add real-world commerce to its experience on the platform. The deal also expands on the platform’s ecommerce deal with Walmart, which kicked off testing in April.

Lil Snack & GamesBeat

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!

“e.l.f. continues to break new ground on Roblox with its thoughtful iterations to the community experience and exclusive offerings tailored to our platform,” said Stephanie Latham, VP of global brand partnerships, Roblox. “We are in the early days of testing commerce on Roblox, and we are excited to continue taking steps with brands like e.l.f. towards building the future of shopping, making it immersive, 3D and social. Our vision is to ultimately enable brands and creators to turn their incredible brand affinity and user engagement on the platform into a seamless shopping experience …

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GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here. 

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s virtual kiosk in Roblox to order select products with a bundled “virtual twin” digital good.

“e.l.f. UP! has been lightning in a bottle since day one and continues to surpass all expectations, especially among our Gen Z community,” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “Testing commerce on Roblox is the next evolution in our journey of merging beauty with immersive platforms. We are teaching the Roblox community — and communities in digital spaces everywhere — about social commerce with purpose. Our community deeply values our superpower of cruelty-free products. Through the e.l.f. UP! Pet Adoption Center, we’ve learned how essential this superpower is, shaping our approach in this space.”

Developed in partnership with eGen and Supersocial, the beauty brand launched its Roblox experience in November 2023 with the goal of helping the next generation build entrepreneurship skills and cultural awareness. So far, the e.l.f. UP! experience has received over 12 million visits and given away more than one million free virtual items.

Adding virtual commerce to the e.l.f. UP! experience allows the brand to further monetize these visitors and build consumer loyalty. According to Roblox, e.l.f. is the first beauty brand to add real-world commerce to its experience on the platform. The deal also expands on the platform’s ecommerce deal with Walmart, which kicked off testing in April.

Lil Snack & GamesBeat

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!

“e.l.f. continues to break new ground on Roblox with its thoughtful iterations to the community experience and exclusive offerings tailored to our platform,” said Stephanie Latham, VP of global brand partnerships, Roblox. “We are in the early days of testing commerce on Roblox, and we are excited to continue taking steps with brands like e.l.f. towards building the future of shopping, making it immersive, 3D and social. Our vision is to ultimately enable brands and creators to turn their incredible brand affinity and user engagement on the platform into a seamless shopping experience …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]

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