Walmart shows off its progress with augmented reality showrooms

by | Jul 1, 2024 | Technology

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Walmart showed off its use of augmented reality and artificial intelligence in its retail operations. It turns out that AR is leading to better digital sales and cool new applications that haven’t been done before.

The techniques include virtual try-on of outfits, virtual showroom experiences and digital twins, said Desirée Gosby, vice president of emerging technology at Walmart Global Tech, in an interview with VentureBeat.

She emphasized the importance of AR and related technologies for enhancing customer experiences and improve productivity.

Gosby, who has been at Walmart for 3.5 years, said that to make real progress, the industry needs standardized formats to support industry-wide efforts in creating digital twins and reconfiguring stores for different product mixes.

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“Walmart has been thinking about AR for a long time, but we are starting to double down on the work we are doing about 2.5 years ago,” Gosby said.

In addition to AR, Walmart is reviewing technologies like spatial awareness and computing, conversational AI and more.

“We are really looking at how we can create a transformational experience for our customers,” Gosby said. “The idea is to transform the experience for associates and for customers. We’re really focusing on how we actually do that at Walmart scale.”

Vision and foundation

While Walmart has already released several AR applications, the experiences it’s launching this year extend beyond providing a visual representation – they are interactive and social, enabling customers to discover and share new items.

Walmart is building its AR tech in a way that can extend beyond bringing virtual environments to handheld devices, to bring customers into these environments for truly immersive shopping journeys.Most of the AR experiences are powered by the company’s core AR platform, Retina, which empowers all businesses in Walmart to innovate and create immersive experiences.

And by leaning into AI, Walmart has been able to scale its AR experiences as needed. The customer …

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GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here. 

Walmart showed off its use of augmented reality and artificial intelligence in its retail operations. It turns out that AR is leading to better digital sales and cool new applications that haven’t been done before.

The techniques include virtual try-on of outfits, virtual showroom experiences and digital twins, said Desirée Gosby, vice president of emerging technology at Walmart Global Tech, in an interview with VentureBeat.

She emphasized the importance of AR and related technologies for enhancing customer experiences and improve productivity.

Gosby, who has been at Walmart for 3.5 years, said that to make real progress, the industry needs standardized formats to support industry-wide efforts in creating digital twins and reconfiguring stores for different product mixes.

Lil Snack & GamesBeat

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games now!

“Walmart has been thinking about AR for a long time, but we are starting to double down on the work we are doing about 2.5 years ago,” Gosby said.

In addition to AR, Walmart is reviewing technologies like spatial awareness and computing, conversational AI and more.

“We are really looking at how we can create a transformational experience for our customers,” Gosby said. “The idea is to transform the experience for associates and for customers. We’re really focusing on how we actually do that at Walmart scale.”

Vision and foundation

While Walmart has already released several AR applications, the experiences it’s launching this year extend beyond providing a visual representation – they are interactive and social, enabling customers to discover and share new items.

Walmart is building its AR tech in a way that can extend beyond bringing virtual environments to handheld devices, to bring customers into these environments for truly immersive shopping journeys.Most of the AR experiences are powered by the company’s core AR platform, Retina, which empowers all businesses in Walmart to innovate and create immersive experiences.

And by leaning into AI, Walmart has been able to scale its AR experiences as needed. The customer …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]

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