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IMEX America This Year Features a Wide Range of Experiential Activation focused on Health And Interactive Experiences to Inspire Event Planners
Monday, September 30, 2024
The travel and event industry is undergoing a transformation as experiential trends continue to rise in prominence. According to Mastercard’s Travel Industry Trends Report, spending on experiences in the United States increased by 65% from 2019 to 2023. This shift indicates a clear consumer preference for in-person moments over material goods, and the business events sector is not far behind. Participants are no longer content to be passive observers—they seek to be active participants, engaging with their environment and adding personal value to their event experiences.
This trend is on full display at IMEX America 2024, which is scheduled to take place from October 8 – 10. This year, the event will highlight a range of experiential activations, all designed to foster health, well-being, and interaction, making it a premier platform for professionals in the meetings, incentives, conventions, and exhibitions (MICE) industry. The Las Vegas gathering has established itself as the leading international trade show for the event industry, and this year’s edition will reflect how event planners are harnessing the power of experience-driven engagement.
The Rise of Experiential Trends in the Event Industry
The increasing shift from material goods to experiences has been identified as one of the biggest changes in consumer behavior in recent years. Whether in leisure or business settings, people are placing higher value on live, interactive experiences that deliver emotional and social fulfillment. As businesses adapt, event planners are at the forefront, redesigning events to engage participants in more meaningful ways.
Incorporating experiential activations into events is not just a pas …
