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When a game developer wants to share their new product with the world, a trailer becomes one of the most important parts of the marketing process. A trailer can be shown at gaming events and showcases, and drum up interest in the title months or even years before it launches. It advertises a game’s final vision even while the title itself is still in development.
But given how important trailers are, it begs the question: How exactly are game trailers made? It’s often not the game developer itself that creates the trailer. GamesBeat spoke with production company Digic Studios, which offers multiple services for game production, including game cutscene creation and performance capture spaces in addition to creating cinematic game trailers. We asked where a partner company like Digic enters the process.
Róbert Kovács, Digic’s head of CG, said, “When the game developer/publisher company has a clear vision of the game and the development has reached a certain stage, Digic is brought on board to craft the trailer. Sometimes we are approached with very specific ideas, but often developers seek significant creative input from Digic. This process includes numerous discussions between the developer and Digic, to refine the direction of the trailer.”
According to Digic, trailer production (at least with a third-party producer) can begin around the middle of game production. István Zorkóczy, Digic’s head of creative, told GamesBeat, “Producing a high-quality trailer can span several months. Depending on the request (total runtime, amount of characters or environments, the complexity of the trailer, etc.) it can even take a full year to finish a project (eg. for 40-50 minutes of cutscenes), but at least 4-5 months to make a decent film (eg. a 3-5 minute trailer).”
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