: Google ad sales take a hit and widely miss estimates, Alphabet stock drops 6%

by | Oct 25, 2022 | Stock Market

Alphabet Inc. is feeling the sting of a downturn in digital-ad spending. Google’s parent company reported just 6% sales growth year-over-year Tuesday and missed widely on its advertising revenue, pushing shares down in extended trading. Alphabet 
GOOGL,
+1.91%
 
GOOG,
+1.90%
 reported net income of $13.9 billion, or $1.06 a share, in its fiscal third quarter, compared with net income of $1.40 a share in the same quarter a year ago. Total revenue improved a middling 6% to $69.1 billion from $61.88 billion a year ago, the slowest year-over-year growth since sales declined in June 2020, while revenue after removing traffic-acquisition costs was $57.3 billion, compared with $53.6 billion in the year-ago period.

Analysts surveyed by FactSet had estimated net income of $1.26 a share on ex-TAC revenue of $58.2 billion and overall revenue of $71 billion. Alphabet shares slipped 6% in after-hours trading immediately following the release of the results, after closing with a 2% increase at $104.48. The results, which missed in several key product categories, further rattled investors, already spooked by poor quarterly results last week from Snap Inc. 
SNAP,
+15.52%.
Facebook parent company Meta Platforms Inc. 
META,
+6.01%
is scheduled to report its third-quarter results Wednesday. Alphabet Chief Executive Sundar Pichai acknowledged the shortfall in ad revenue during a conference call with analysts. He vowed to take several measures, including a sharpened focus on products that impro …

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