Diamonds. They’re a girl’s best friend because they’re big, sparkly and expensive, making them a bit of a headache for the boys and creating a diamond shaped hole in their wallet.

Well, rejoice, because there is a way in which you can present your loved one with a beautiful sparkler and save up to 20%. How? Buying wholesale, of course!

Wholesale needn’t be limited to kitchen towels and tinned tomato sauce. You can buy a quality diamond at a great price simply by shopping around and being a bit savvy.

There are many wholesale diamond merchants out there; most of them are an excellent choice. Most often wholesalers are most experienced, knowledgeable and able to supply GIA certified diamonds and hand-crafted engagement rings at a discount, simply by cutting out the middle man.

By dealing directly with the manufacturer and bypassing the agent, importer, wholesaler and retailer, these kinds of companies are saving a fortune and passing that saving onto you. Kind of like Robin Hood but without the thieving!

Wholesale does still mean wholesale, which means bulk. Now, while this doesn’t mean you have to buy a fistful of diamonds, the more you buy the more you save. So it may be worth considering if you’re looking to purchase an earring and necklace set or perhaps looking for several diamonds for a tennis bracelet or multi-diamond engagement ring.

You can browse through a wide range of stones and many of these wholesalers will have a specialist jewelry designer who will happily sit down with you and discuss your requirements in detail so you’re getting exactly what you want.

Rather than just picking a ring at random, you’ll be guided through the specifics, such as the 4 Cs of diamonds: cut, clarity, color and carat. They will also help determine how to make the ring that extra bit special and personal by discussing the best shape, whether to go classic or more modern in design, the size and setting of the diamond, and how it will match the personality of the wearer.

If the wholesaler simply provides the diamonds on their own, they may well be able to connect you with a designer who can give you a further discount due to the recommendation!

Now you can buy, create and save on that perfect piece of jewelry that will be treasured for a lifetime.