A Symbiotic Relationship: How Mobile Apps and the Travel Industry are Supporting Each Other

by | Mar 27, 2017 | Travel Featured

The travel industry has been one of the biggest beneficiaries of the rise of mobile technology. As mobile technology continues to advance, more and more people are finding ways to use it to their advantage when they travel, which in turn drives app designers to create more and more apps.

This symbiotic relation is perfect for the consumer. Mobile users now have more options while traveling than ever before, with apps that can help with everything from finding a place to stay to finding cheap flights and giving you entertainment options no matter where you are. Here are some of the ways that the travel and mobile technology industries go hand-in-hand to create a great opportunity for those who travel.

Instant Information

With the ever-present nature of mobile technology — you’re probably reading this right now on a smartphone or tablet — users want to find the information they are looking for as quickly as possible. This gives incentive for app designers to create apps that compile news items, local attractions and even the local weather for instant consumption by users.

When people travel, they want to find what they need fast so they can get back to seeing the local sights or moving along to their next adventure. Apps that are slow and unreliable fall quickly to the wayside, forcing designers to do everything they can to make those apps user-friendly and accurate. This, in turn, let’s people enjoy their travels more, which makes them want to travel more, creating a nice cycle where the two industries feed off of one another.

Wireless Transactions

Another great thing about mobile technology that has helped the travel industry is that it’s now easier than ever to find flights and accommodations using apps on mobile devices. There are tons of popular booking apps that let mobile users save money right from their smartphones.

Apps like Kayak, Hopper, Trivago and Orbitz give users the power to navigate available flights and hotels to find the best prices. Most of the apps also allow you to set alerts for when prices drop, so you don’t even have to constantly look for them yourself.

When booking travel is easier, then the travel industry gets a fresh injection of money, which means they can have more and more people, creating an even bigger demand for wireless transaction apps.

Constant Connection

Social media apps have been a big factor in helping the travel industry, and people want the constant connection with their friends and family that these apps provide.

Think about it: the first thing many people do when they arrive somewhere new is a take a photo and post it to one of the many social media sites for all to see. It gives them a sense of pride and allows them to stay in touch with all of their friends. This makes more people want to travel and have those experiences for themselves.

It seems as if the relationship between the travel industry and mobile apps is here to stay.

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