Google receives 3.5 billion searches daily and over 1.2 trillion searches per year.
(Source)
As more people turn to Google to find the latest news, solutions to their problems, or a go-to tool to start their product research, more and more businesses are using SEO agencies to grow their business and online footprint.
Why SEO?
Most forms of online marketing are push driven.
Whether you run a Facebook ad, tweet on Twitter, or upload a video on Instagram, you’re ultimately pushing content in front of the prospect. They may be on Facebook talking to friends or catching up on missed updates, with their mind focused on their friends – not your product.
As a result, you’ll often end up spending hundreds or thousands of dollars in ad costs with little to show for it, as the prospect isn’t engaged.
SEO marketing is pull driven.
Pull-driven marketing is when a customer searches for your business. When a prospect is searching for your business and they come across your website, they are much more likely to make a purchase or contact you this way compared to a push-driven advert.
SEO is the only inbound marketing strategy that lets customers find businesses in their time of need.
But why do businesses hire SEO agencies instead of doing it themselves?
Lack of experience
There are over 200 individual factors that can influence how a page ranks on Google. Most in-house marketing teams are working on 101 tasks and lack the experience to rank their employer in the top spot, especially in competitive niches.
Epic SEO is an SEO company in Boca Raton that has a proven track record in helping businesses increase their online search presence through SEO.
No time
SEO isn’t like a paid advert where you allocate a budget and select your start and end date. SEO is a continual process of building and reviewing the various 200 ranking factors to grow your online presence over a period of months or years.
As a small business owner, you may not have the time to spend 4-8 hours per day working on your SEO strategy as you have more important things to take care of (like running your business).
SEO agencies are often preferred by time-poor businesses.
Quicker and better results
Targeting the wrong set of keywords or incorrectly optimizing your website for SEO can greatly impact your SEO growth. If you or your in-house marketing team are not experienced in keyword research, on-page optimization, and link building, then their results won’t be as quick and may even be counterproductive if they trigger a Google penalty which can de-index a website in the search altogether.
A respectable agency can produce measurable results almost instantly if a website isn’t already optimized for SEO.
Are you ready to grow your business?
Google search is on every desktop computer and mobile device, and it has become the go-to channel to find everything from funny cat videos to local businesses.
If you would like to grow your local or international presence through SEO but don’t have the time or experience to do it yourself, is it time you started using an SEO agency?