How to Narrow Your Target Audience for Effective Marketing

by | Sep 9, 2017 | Business Feature

Widening your target audience or reach though marketing can be costly and also not give you the results you need. In most cases, small businesses want a quick return on investment. It is for this that you need to narrow your target audience using the following tips:

Reach them based on age

Different age groups of persons will have a different taste and will do things differently. For example, the younger age group will prefer to use Instagram as compared to LinkedIn. You have to know who you are selling to and which social media platform they hang out more on than the other. This will help you to target the right audience with your campaigns. A SEO agency with professionals who have experience in the marketing will use analytics to measure how often you target audience engages on social media. This data will help you to narrow your target audience and get results.

Consider their interests

Different customers or people will have different things they like to do. You have to answer the question on what your target audience like to do or what are their interests. This will help you to know the direction in which you will take your campaigns. Targeting a particular group to be your customers will largely depend on their interests. For example, which topics do they like to read, when they like to socialize on social media, and what devices they use to access the internet.

Search by behaviors

In this case, it is by their buying behavior. As such, you have to collect data on how often certain group of customers buys from you. This will help you to personalize your campaigns in order to target specific group of customers. It could be through email marketing or personalized messaging on their mobile phones. Whichever the case, you have to target that particular group using your campaigns. It is essential that you hire a SEO agency to help you pull this off in an effective manner.

Reach them based on the connection with your business

Connections are everywhere especially on the social media platforms. You can get your target audience there. All you need is to know where to look and how to attract them. On the social media for example, you can find out about your target audience. They do not have to be your followers. The best way to approach this is to look into your competitors’ accounts to know what your target audience, like to read and comment on. From there, you can go ahead to gain more followers and post content that they like to read and engage with.

Optimize the most searched keywords in your content

It is good to start with a research for keywords which are most searched for online. Potential customers will always be looking products or services which you offer using search engines. As such, when you are doing content marketing for your campaigns you should research for keywords in your niche to optimize. This will help you to drive traffic to your website using those keywords. You can outsource this service to a SEO agency to get the best results in terms of a narrow target audience for your business.

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