Websites are no longer at the phase of popularity but the phase of necessity. The today’s generation relies on the Internet to gain access to product and services, anyplace and anytime. The Internet has turned out to be their most preferred marketplace to locate their preferred stores, blogs, and trusted sources of information. Therefore, website owners should focus on keeping their sites not only attractive but also informative.

Great contents on your website or blog are the sure-fire path for boosting SEO rankings and gaining traffic and/or leads. Content writing is indisputably the most straightforward and reliable technique for keeping your website or blog informative and up-to-date. There is much that goes into writing excellent online content.

Here are 7 effective ways of making your contents original and compelling.

1. Understand Your Audience and Build Buyer Personas

The first step towards writing exciting and compelling contents is to understand your audience and their needs, aspirations, and pain points. This information allows you to tailor your content to your audience. Ensure your goals and what you intend to attain by creating the content are clear. Don’t forget to write different content for the different personas you have discovered.

2. Come up with Original Content

Websites with original contents tend to gain more exposure from prominent search engines than sites with sub-standard content. For instance, Google identifies sites with high-quality content and boosts their ranking on the search engine’s search results. It also identifies those with duplicate content and penalizes them.

Always incorporate creativity when creating your contents. Avoid paraphrasing the same ideas or other articles too many times. Before uploading any content on your website or blog, be sure to check its originality with a free plagiarism checker online or check out the free plagiarism checker from Samedaypapers.

3. Create valuable and Interesting Content

Creating valuable and thought-provoking content requires a lot of time, effort, and planning. Based on your audience and the kind of content you are creating, it is imperative to include examples and stories to enable your audience to relate with your content. You should also support your claims with stats or research to establish credibility.

4. Make Your Content Visually Appealing

Creating visually appealing content increases the probability of many people reading your content. Instead of a few long paragraphs, use multiple short ones. Include headlines and images based on the size of the content. Make your work neat by using numbered or bulleted lists. You should aim at coming up with an appealing content layout that catches the attention of as many readers as possible.

5. Identify Your Personal Voice and Utilize It

Content creation is a personal adventure. You should have your unique way of doing things, not just moving with the crowd. When piecing together your blog post, use your voice to engage with your audience. Detached perspective during content creation disengages your followers from your story.

6. Add a Call-to-Action (CTA)

Calls-to-action helps you attain the goal(s) you aimed to achieve while creating the content. If you need new leads, add a CTA towards the end of your article, for example, reach out for more information or free consultation. This way, your reader will most probably request for more information by filling out your form or subscribing to your blog immediately after your captivating content.

7. Ensure Your Content is Sharable as well as Search-friendly

Expand your readership by taking advantage of existing social media platforms. Give your followers the ability to comment and share your blog post on the leading social media sites. The social media buttons should come towards the end of the article. You need to integrate keywords properly to ensure your content is not only mobile-friendly but also sharable.

Creating original and compelling content is something you can do. The 7 ingredients of original content discussed above will assist you in writing content that will draw a significant traffic. These ingredients will prove valuable in the end.