New business is the key aspect for any business to flourish and grow. This is why more and more of us are now moving to look for an agency to help us with this process, over the in house option. This could include using new business agency, Alchemis, who have been at the forefront of the industry for nearly 30 years and have helped an endless list of businesses grow. Here we cover what makes a good new business agency, when you are in the selection process.
The first step of a successful new business agency is experience. This can really help and put you ahead of the competition. This can also be of great importance when it comes to working with specific clients. If the agency has experience of working in this field, they you can expect to get the required results from them. This is due to the fact that there is a different process required for each business and field, which again draws on experience in knowing the correct one to use for a specific client.
This draws on to the question of how the business agency is collecting their leads. A good new business agency will be basing the work on the quality of the leads over quantity. The better the lead, the more chance that this can be converted into business for the client. The best agencies will have a tailored marking strategy in place in order to guarantee the most successful approach into each field. This will result in greater results, rather than then simply getting vast numbers of poor leads with a very low conversion rate.
A quality lead will be one that is exclusive to your company or client. This means you want an agency who is not simply passing the leads across a number of companies, as this is going to further add to the difficulty of turning these into new business. You also want the new business agency to have already made direct contact with these leads to ensure these will be a suitable fit for your business. This is further adding to the quality of the lead. A poor agency for example may simply gather contact details and then pass them over to you.
Finally, you are looking for an agency that strength and experience lies in lead generation. This means an agency who have had solid results over a long period of time and are transparent when it comes to the process. A good agency will always be looking to invest in their database, process and most importantly ‘people’.