How to Start an E-commerce Business (A Guide)

by | Aug 26, 2019 | Business Feature

The online retail business is booming, and everyone wants in. When you think of an online store, the first thing that may come to mind is a website that offers numerous products. This seems like a good business model, but when it comes to online businesses, you have to go small before you can go big. Start by finding a niche, establishing your audience and product selection, then establish your brand. From there, you have to create your online store and market your products.

Find a niche

Finding a niche is the first step to establishing your business. Consider a niche that isn’t competing with big-box stores.  A good niche to consider is wholesale electronics. Although the business has competitors, you have a good opportunity to make money. Once you’ve found a niche, you can formulate a business model.

Establish your audience

Now that you’ve found your product, establish your audience. Think about who would purchase your products, and then create a plan for how you’re going to market your product to this audience. Consider long-term customers and those who are going to be drawn to your product, rather than one-time buyers who might be purchasing your product as a gift.

Establish your brand

Establishing your brand involves finding a business name, choosing a logo and coming up with a color scheme to market to your buyers. If you’re thinking about selling products to cater to the elderly, you should stay away from lime green and other highlighter colors. Using these colors in your branding can deter your audience from even looking on your webpage because it hurts their eyes. Make sure your brand draws in your audience.

Legally establish your business

Now that you’ve come up with your brand, you need to register your business. This can sometimes be done online, but it’s typically a better idea to do so in person. Pick a name for your business. It doesn’t have to be the same name that the business is registered under, but it must speak to your audience and brand. The next step is to get your business license and your employer identification number for tax purposes. The last step in the process is to check with your city and county officials to assure that you have all the necessary licenses and permits to run your business.

Create your online store

Before you go live with your online store, you must ensure that you’ve bought any relevant domain names for your business. This is to guarantee that a consumer looking for your business isn’t directed to the wrong website. Always ensure that you’ve got an email address that corresponds with your website. Once this is done, you must choose a platform for your e-commerce business. You can use a variety of platforms to establish your business, ensure that you’re choosing the one that will suit all of your business needs.

Once all of your logistics are complete, you can begin marketing your product according to the audience you’ve established. Ensure that you’re marketing your product to your audience in a manner that will draw their attention and let them know that your product was meant for them. The right marketing tools can take you a long way in your e-commerce business, whether you’re selling products or a service such as iPhone screen repair. Establishing your e-commerce business may seem like a daunting task, but you don’t have to get overwhelmed by the process. It’s all worth it in the end when your business begins to flourish.

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