Today, the whole world runs on video marketing. Wherever you see, you will see brands and companies running video ad campaigns. And why shouldn’t they, after all video ad campaigns are the most effective way of communicating your audiences as well as educating your audiences.
In 2019, increasing of videos ad campaigns takes a huge leap, the leap was from 63% to 87%. These numbers show that last year there has been a sharp rise in video marketing. It also gives us the data that the audiences are consuming more video content than the other content.
Video marketing strategy is considered the pinnacle of marketing strategies. Through video marketing, you can advertise your goods, products, and services drive sales and conversions, educate your audience about your brand and engage with them.
Let’s check out the video marketing strategies used in 2020.
Top Video Marketing Strategies
Here we will look at the new video marketing strategies that the marketers are using in 2020. Let’s just hop on to it.
- Long-form videos
Long-form videos are the best way to educate your audiences about the product and services. It is one of the most effective ways of content marketing. Long-form videos tell story about your brand and instigate engagement. Therefore, while creating long-form video content you must be sure to create high quality, storytelling, engaging and appealing content.
These long-form videos will not only help your audiences with the brand’s education, but it will also increase the loyalty towards your brand. For that, you can also add some of the behind the scene video in the long form of video to make the audiences feel the reality of your work.
- Shoppable videos
We all know how convenient it is to buy something from the social media posts showcasing all the features of the product. Shoppable video has the same concept. The video contains information about the product and gives you the link to make the purchase.
For the time being the shoppable videos are limited to Instagram, Facebook, and Snapchat. But we can expect the increase in the social media platform for the shoppable videos in 2020.
- 360-degree videos
Video marketing gained its popularity due to the unique content it caters to the audiences. It is due to this uniqueness that people are more engrossed in video content. 360-degree is just part of the video marketing that deals with unique content.
You must have come across one of the 360-degree videos while scrolling down the Facebook pages. These are the videos that let you have a 360 perspective. You can turn around the camera to see everything all around the video content. This type of video is the new sensation in video marketing.
The trends of the 360-degree video increase with the popularity of the Augmented reality (AR) and virtual reality (VR). this technology is basically used for making travel content. But if you are capable of using this technology, you can use this to highlight the pros and cons of your product. In short, you can use this method to educate your audience in a better way.
- Video ads on social media
Video content on social media is getting popular day by day. People are consuming more and more video content on a daily basis. Today the most popular sites that share most of the video content are Facebook and Instagram. Both social media have well over 2.3 billion and 1 billion active users simultaneously.
As per the latest survey made by the Social media examiner survey, marketers are planning to invest more in Facebook and Instagram video marketing. This survey has proven that these two platforms are the biggest platform for marketers to run a paid video ad campaign.
However, you shouldn’t be blinded by the stats, there are other social media platform as well that might be helpful for you. So just don’t stick with the top platform, you must always try to find other ways to market your brand.
- Live videos
The live videos have gained popularity lately. It is due to the fact that you can able to engage with the brand in real-time. This makes the audiences believe that they are somewhat closer to their favourite brand. Live videos strategy helps the brands to connect with the audiences at a deeper. As of now the only platforms where you can do live videos are Facebook, YouTube, and Instagram.
Live video is a great tool to be used by the marketer to keep their audience engaged with their brand. If you are a business owner and want people to engage more, you can do a live video and can let your audiences have a sneak peek of your business behind the scene events.
Live videos are not restricted to that only. You can use the live video to conduct seminars, webinars, interviews, explanations and all sorts of things in real-time.
The rise in the popularity of the videos is because of the fact that video helps the audience to understand better about your product and services, it also instigates engagement. And with the technological development creating videos has become somewhat cheaper as compared to the earlier days.
In addition, you must also be cautious about the kind of content you are delivering to your audiences. Make sure to prioritize quality content over quantity. This helps the audience understand your brand better.