Conversion rates are one of the simplest and most crucial measures of success for your website. To convert means that the user took an action on your page that you intended them to. For example, the user clicked a link, filled out a form, answered a survey, or purchased a product. Your website’s conversion rate is the percentage of visitors that convert during their visit.

If you notice that your website’s conversion rate is down or below average, there are some things you can do. Put together by black web designers, here are 8 proven ways to improve your website’s conversion rate.

1. Increase Your Page Load Speed

One of the crucial factors in your website’s conversion rate is page load speed. Users are more likely to spend time on your site if they have a smooth, fast experience as they navigate through it. To improve your page load speed, debug the page and optimize any problem pages.

2. Conduct Cross-Device Tests

Internet users access websites on a variety of devices. Make sure your website is optimized for computers, tablets, and mobile devices. This will ensure that users get a positive experience with your site no matter where they access it.

3. Optimize Your Images

If your website uses a lot of images, make sure they are optimized or integrated into the coding. Images that are too large or are not optimized for your site can slow your page down and create problems navigating through the site.

4. Add a Pop-up

Pop-ups that are well designed and relevant can increase your website’s conversion rate. Research shows that the average conversion rate for pop-ups is just over three percent. Create a pop-up that is useful and provides something to the user. You can offer premium content, a free ebook or pdf, or an offer for a product or service. Make sure that your pop-up is optimized, timed, easily closed, and only opens once per consumer, however, to avoid it appearing like spam.

5. Add Reviews and Testimonials

Add reviews and testimonials to your website so that users can see they are not the first user to access the site or use your product or service. Adding reviews and testimonials puts users at ease and increases their confidence in your product or service. That is a great way to engage users and convert them into customers.

6. Avoid Distractions

You want your website to be visually appealing, but avoid the temptation to over-do it. Websites that have too many visuals or animations can be distracting and disorienting for users. Stick with visuals that are essential, relevant, and useful. If your website doesn’t need it – don’t add it! Let your users focus on what your website is all about.

7. Update Your Call to Action (CTA)

The CTA is an important part of improving your website’s conversion rate. Simply saying “call now” is not a great way to improve conversions. Instead, choose language that is positive and encourages the user to click or complete an action. CTA language like “Yes, I want a free ebook” can be effective, as well as “Yes, I want my discount.”

8. Consider a Live Chat Option

Depending on what product or service you offer, you may find that a live chat option improves your user’s experience with your site and may even improve your conversion rate. A live chat feature allows users to ask questions or alleviate concerns before they take the step of purchasing your product. Many people who shop online have questions or concerns, and a live chat feature allows you to address their concerns immediately, which is always a plus.