Nowadays, more and more businesses are turning to the internet in order to meet their sales goals. This is especially true in the age of the coronavirus, when only shopping and e-commerce has surged exponentially as a result of self-quarantining measures across the country and globe. That being said, if your customers are having trouble finding your website online, they may wind up choosing a competitor over your company.
One way to mitigate this risk is by boosting your SEO, or search engine optimization. By working to build your page rank up, more customers can find your services or products when they perform searches organically, even without ads you place. Increasing your SEO is easier said than done, but here are a few actionable SEO tips that can really help you grow.
Leverage keywords.
Keywords are one of the most important aspects of SEO, since keywords and search terms are how people come across your website organically in the first place. In order to make the most of your keywords, though, you need to make sure that you place each keyword in crucial places on your website. That means doing a quick keyword audit and seeing if blog posts have keywords in their URLs, as well as in the titles and headers of that post. It’s not enough to just mention a keyword once; if you want to do well in the world of organic search, you need to make sure that your website is using the keywords related to your business appropriately.
Keep users on your site with readable content.
If your bounce rate is high, it may be hurting your search engine ranking. This is because many search engines view that as a sign that what the user was searching for when they clicked the search button and what they found when they got to your website wasn’t a good match. Keeping your users on your website with quality content that’s easy to read can ensure that you don’t have these kinds of bounce rates.
Update old posts and give them a facelift.
If some of your older blog posts or webpages aren’t performing as well as others, it may be time to give them a facelift. Sometimes, the content in them is good, but it just needs a more targeted keyword search in order to perform better. Just updating the title, adding some more sentences targeting new keywords, and linking to some other websites with high domain authority can ultimately do a lot for boosting these page’s search rankings.
Optimize your content for mobile.
Mobile search is on the rise, thanks to the popularity of smartphones across the world, and if your website doesn’t perform well on mobile devices, you may be in trouble. Having mobile-optimized content is key when you want to do well with search results, as this signals to search engines like Google that you’re invested in staying up-to-date and providing customers with a great experience regardless of device.
Focus on speedy loading times.
Loading speed is another important component of SEO. Remember that search engines are designed to help users out. If your website has great information, but takes forever to load, it’s unlikely that you’ll really be helping people answer their search queries as quickly as possible. Do a page speed test to see how you can improve your website’s loading times today and check this simple task off of your SEO to-do list.
If all of these tips sound too difficult to do on your own, it may be worth calling on an expert to help you manage your SEO campaign. A company such as SearchAtlas specializes in SEO marketing services, offering businesses of all sizes the opportunity to increase their traffic and better understand what keywords they perform well for in search results. From backlink analysis to keyword optimizer tools, Search Atlas free SEO tools can give you a major leg up as you work to boost your traffic and increase sales.