Your employees are more important than your customers. It sounds like a bold and flawed statement; after all, customers provide the revenue that businesses need to survive, but there are many reasons why employees are more important than customers. Realising just how fundamentally important employees are for a business opens up more potential for future growth.

The Value of Engaged Employees

Before uncovering the reasons why employees are more valuable to businesses than customers, it is first necessary to make one important clarification. While every employee you have has the potential to be valuable, this does not mean that every staff member is currently operating at the same level. Employees that are more important than customers are those who are truly engaged with your organization, meaning they are aligned and connected with your organization’s values and goals. It can be difficult to ascertain levels of employee engagement, which is why a pulse survey is such a useful tool.

Why Employees Are More Valuable Than Customers

There are many reasons why employees are more valuable to businesses than customers are. This list shows some of the most important reasons why employees are one of the most valuable assets a company has.

Employees Are the Face of your Business 

Every single member of staff your employee has the potential to interact with and influence a customer. No matter how much time and money you invest in sales, marketing and customer service, if your customers are regularly interacting with unhappy employees, all other efforts are futile. An engaged employee will go above and beyond for the organization they are working for. This means that they will not only provide a customer with a pleasant experience but they will do all they can to ensure that the interaction a customer has with your brand is one they will remember and want to replicate.

Employees Create a Company Culture

While managers play a part in creating company culture, the results of their efforts are dependent upon the existing employee culture. Positive employee culture is one of support, communication and innovation. This type of culture drives business to work and create more and more effectively. Negative company culture can impact every aspect of a business. Not only will operations be hurt, but also quality and customer relations. With online reviews and ratings from employees becoming more common, it is also likely that a toxic company culture will impact who will apply to work at your company in the future. A toxic work culture can also affect the health and happiness of your employees.

Employees Are Vital for Future Growth

Whatever your specific aims are for your business, there is an extremely high chance that you will not be able to actualize any ambition without the help of an employee. Your employees are not only the lifeblood that keeps your business growing but the resource it needs to sustain growth. Effective and engaged employees go above and beyond for their organization, ensuring you are in the best position possible to grow. Employees also play a critical role in innovation, offering in-depth knowledge or processes and creative thinking.