Meet Gen Z, lovers of video streaming and candy. According to a survey from Morning Consul, Gen Z’s favorite brands are mostly U.S. tech giants. YouTube has the highest favorability for Gen Z among all brands at 86%, followed by Google
at 83%, Netflix
at 82%, Amazon
at 80% and M&M’s at 79%.
Other top brands for Gen Z, those born roughly between 1995 and 2010, include Gatorade, Dollar Tree
Skittles and Apple
Many of those brands also have somewhat similar favorability ratings among the general U.S. adult population, according to the report, but what brands stand out most to Gen Z in particular? See also: Once the face of youth, millennials confront gloomy retirement prospects Compared to to rest of the American population, Gen Z’s favorite brands revolve around social media and social communication. TikTok, Discord, Snapchat
Instagram and Cash App are the top five brands for the age group in favorability difference compared to the rest of the population.
The brands Gen Z favors compared to other American adults.
Gen Z’s Favorite Brands 2022/Morning Consult