Capsoil Technologies is unveiling a line of cannabis edibles in California under the brand name It’s All About Choices, partly as a way to showcase its patented technology for processing oil into dissolvable nano powder for use in a wide variety of products. Forget about cannabis gummies. Capsoil’s THC oil encapsulation method can be used for soup, popsicles, spices and sauces, mashed potatoes, coffee, or even a dose of chili flakes with 10 milligrams of THC as a pizza topping.
Matthew Bronfman, co-founder of the company with entrepreneur Shai Cohen, said the Capsoil marks his first major investment with direct exposure to the cannabis space. In a phone call with MarketWatch, Bronfman said, rather than cannabis, his investment in Capsoil is about the many applications of the company’s patented process for making nanometric powders designed to outperform existing methods in consistency, taste, efficacy and water solubility. Capsoil is building up a presence in food and beverage, cosmetics, pharmaceuticals, nutraceuticals, and agriculture. “It’s more broad than just cannabis,” Bronfman said. “Capsoil has five separate verticals.” First up, though, is Capsoil’s It’s All About Choices, its first consumer line, which is launching this week at the Hall of …