The Margin: This Lay’s x Balenciaga potato chip bag reportedly costs $1,800. Who’s biting?

by | Oct 13, 2022 | Stock Market

Betcha can’t afford even just one.  PepsiCo-owned
Frito-Lay’s potato chips has tongues wagging over its handbag collaboration with luxury fashion line Balenciaga. Why? Well, the floppy leather clutch that looks exactly like a $4 bag of chips reportedly costs a jaw-dropping $1,800. Talk about inflation…

Frito and Balenciaga were not immediately available for comment. But Lay’s shared images of its pricey potato sack being carried by models during Balenciaga’s recent Paris Fashion Week Spring/Summer 2023 runway show on its official Twitter and Instagram accounts. Balenciaga’s creative director, Demna Gvasalia, also posted pics of the kitschy clutches on Instagram, writing “The Lay’s x Balenciaga leathe …

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