Kelley Blue Book: Soy, rice and reindeer liver: No, it’s not a trending appetizer, it’s a tire

by | Jan 17, 2023 | Stock Market

Soybean oil, rice husks, and pine resin. Add in some reindeer liver and a serving stone, and it sounds like the foundation of an amuse-bouche that NoMa will serve in its last year in business (the world’s greatest restaurant is closing, if you haven’t heard). But it’s a tire. Yes, a tire. Goodyear
says it has developed a tire built from 90% sustainable materials. The new tire “has passed all applicable regulatory testing as well as Goodyear’s internal testing.”

An under-appreciated problem When you think of pollution caused by cars, you probably think of tailpipe emissions. Greenhouse gases remain a serious source of pollution — the EPA now estimates that transportation causes more air pollution than any other sector of the U.S. economy. But cars pose other risks to human and environmental health. Plus: Cheery climate news? Cancer-linked ozone hole blamed on hairspray and A/C continues to close. Modern tires contain steel, textiles, petroleum, and synthetic polymers. And they wear away with use – dusting roadways with those materials. They wash into streams and rivers and end up in the oceans. A 2020 study published in the journal Nature found that, globally, cars send 6.1 million metric tons of tire particles into our atmosphere and waterways. Tire particles are some of the most common microplastics found in the oceans.

Goodyear’s sustainable tire


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