The wireless industry has seen robust net additions over recent years, and Wall Street wants to know how long companies can keep up the strong growth. AT&T Inc.’s
Thursday morning earnings report could provide a hint of what to expect this year. Wall Street forecasts for the company’s first-quarter postpaid net additions span a “wide” range, notes BofA Securities analyst David Barden, who pointed to estimates ranging from 150,000 to 500,000. His own outlook is for 485,000 net additions.
“We expect AT&T to outperform on postpaid phone net adds this quarter as it benefits from its customer retention and acquisition tactics,” Barden wrote in a note to clients, adding that investors “await an industry postpaid phone subscriber ‘mean reversion’” from all-time highs in 2021 and 2022. See also: AT&T says ‘very healthy’ wireless climate has continued When a subscriber switches carriers, one company’s gain is another’s loss. But companies have been doing more than just canceling each other out, with Deutsche Bank analyst Bryan Kraft pegging wireless industry postpaid phone net adds at 9.3 million in 2022. That number far outpaces population growth, driven by trends such as people increasingly getting separate devices for work and personal use, kids obtaining phones at younger ages, and industry promotions that encourage the addition of new lines. AT&T has stepped up its relative performance in the past couple years, notching subscriber gains on the heels of promotions that apply the same to new customers as they do to existing ones, and what the company says is a more simplified messaging strategy around plans and pricing. While Keane expects a smaller level of first- …
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