The bottles Delola bottled cocktails (Bella Berry Spritz, Paloma Rosa Spritz, L’Orange Spritz), $22.99 (750ml) and $11.99 (375ml)The back story Jennifer Lopez has already conquered the worlds of film, music, perfume and even footwear. So, what’s next? JLo now has her own booze brand, naturally.
Specifically, Lopez has launched Delola, a line of bottled cocktails in the Italian “spritz” style — meaning bubbly and aimed at refreshment. One might say she’s a little late to the game: There’s nary a celebrity who doesn’t have a bottle to their name, with some having enjoyed runaway success (think George Clooney, who partnered on Casamigos tequila, a brand that was eventually sold for a cool $1 billion). The 53-year-old Lopez told MarketWatch earlier this week that she had been approached many a time to go into the booze biz. But the timing didn’t feel right until recently — in part because she’s finally had a chance to slow down and can appreciate a good sip. “My first half of my life was so much about working…I was such a workaholic. I realize I’m not the same person I was 10 years ago,” she said. Delola is very much a Lopez-driven project — the name itself refers to a pet name (“Lola”) that the artist has used to speak to her more playful side. Lopez said she was involved in almost every aspect of production, from the flavor profiles to the distinctive bottles (JLo doesn’t do cans, she noted). Lopez also said she has a financial investment in the brand, though she declined to specify the amount. Lopez said her main goal with Delola was to offer a bottled cocktail that is healthier, as in lower in calories (Delola clocks in at about 110 calories per serving) and made with natural botanicals. But it’s also about celebrating th …
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Specifically, Lopez has launched Delola, a line of bottled cocktails in the Italian “spritz” style — meaning bubbly and aimed at refreshment. One might say she’s a little late to the game: There’s nary a celebrity who doesn’t have a bottle to their name, with some having enjoyed runaway success (think George Clooney, who partnered on Casamigos tequila, a brand that was eventually sold for a cool $1 billion). The 53-year-old Lopez told MarketWatch earlier this week that she had been approached many a time to go into the booze biz. But the timing didn’t feel right until recently — in part because she’s finally had a chance to slow down and can appreciate a good sip. “My first half of my life was so much about working…I was such a workaholic. I realize I’m not the same person I was 10 years ago,” she said. Delola is very much a Lopez-driven project — the name itself refers to a pet name (“Lola”) that the artist has used to speak to her more playful side. Lopez said she was involved in almost every aspect of production, from the flavor profiles to the distinctive bottles (JLo doesn’t do cans, she noted). Lopez also said she has a financial investment in the brand, though she declined to specify the amount. Lopez said her main goal with Delola was to offer a bottled cocktail that is healthier, as in lower in calories (Delola clocks in at about 110 calories per serving) and made with natural botanicals. But it’s also about celebrating th …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]