Arion Herbert and his wife, Erica, started their recreational sports-league business in 2016. What started off as a way to gather friends and family outdoors quickly turned into a league with players and teams from all around Charlotte, N.C. The company, called Main Attraction Recreational Sports or “MARS,” has since grown to making close to $500,000 in annual revenue, and Herbert said he believes the success is, in part, due to generative artificial-intelligence tools.
Herbert hired assistance through the online freelance marketplace Fiverr to create AI-generated marketing materials for their events. He said the use of AI marketing has helped MARS stand out and attract more customers than when they were merely relying on word-of-mouth marketing and a homemade logo. “It’s a no-brainer for us,” he said. Approximately 23% of small businesses in the U.S. are using AI technology to produce goods and services, according to a recent survey carried out by the U.S. Chamber of Commerce. Researchers typically define AI as computer systems and software able to perform tasks normally requiring human intelligence, like decision-making, speech recognition, and language processing. Small businesses that have taken the leap and are now experimenting with AI tools — like MARS, which used a freelancer to specifically create marketing materials using AI image-generation tools — are learning that it’s helping them complete tasks that they wouldn’t otherwise be able to afford.
…
Article Attribution | Read More at Article Source
Herbert hired assistance through the online freelance marketplace Fiverr to create AI-generated marketing materials for their events. He said the use of AI marketing has helped MARS stand out and attract more customers than when they were merely relying on word-of-mouth marketing and a homemade logo. “It’s a no-brainer for us,” he said. Approximately 23% of small businesses in the U.S. are using AI technology to produce goods and services, according to a recent survey carried out by the U.S. Chamber of Commerce. Researchers typically define AI as computer systems and software able to perform tasks normally requiring human intelligence, like decision-making, speech recognition, and language processing. Small businesses that have taken the leap and are now experimenting with AI tools — like MARS, which used a freelancer to specifically create marketing materials using AI image-generation tools — are learning that it’s helping them complete tasks that they wouldn’t otherwise be able to afford.
…nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]