The bottle Elvis Whiskey’s Midnight Snack whiskey, $34.99The back story It’s time to toast The King on his birthday, with a one-of-a-kind whiskey crafted in his honor. If he was still with us, Elvis Presley, the King of Rock ‘n’ Roll, would have turned 89 this upcoming Monday. But while Elvis left the building long ago, he lives on through a host of various enterprises — most notably, his Graceland estate, which remains a popular Tennessee tourist attraction.
And now, there’s an Elvis spirit inspired by his favorite late-night snack. Grain & Barrel Spirits, a Charleston, S.C.-based spirits company launched Midnight Snack last year — a flavored whiskey that honors Elvis’ love for a good peanut butter-banana-bacon sandwich. Will Woodington, the company’s brand ambassador, told MarketWatch that Grain & Barrel had been approached by the Presley estate about a whiskey venture a few years earlier, and that led to the release of both Elvis-themed rye and Tennessee whiskeys. Initially, the idea was to sell them just at Graceland, but they proved so popular that the spirits company took them to the broader retail market. Knowing that the flavored whiskey category was hot — global sales of the category are expected to rise from $27.9 billion in 2022 to $47.1 billion i …
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And now, there’s an Elvis spirit inspired by his favorite late-night snack. Grain & Barrel Spirits, a Charleston, S.C.-based spirits company launched Midnight Snack last year — a flavored whiskey that honors Elvis’ love for a good peanut butter-banana-bacon sandwich. Will Woodington, the company’s brand ambassador, told MarketWatch that Grain & Barrel had been approached by the Presley estate about a whiskey venture a few years earlier, and that led to the release of both Elvis-themed rye and Tennessee whiskeys. Initially, the idea was to sell them just at Graceland, but they proved so popular that the spirits company took them to the broader retail market. Knowing that the flavored whiskey category was hot — global sales of the category are expected to rise from $27.9 billion in 2022 to $47.1 billion i …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]