Disney’s AI ‘mediocrity’ is holding its stock back, activist says

by | Feb 26, 2024 | Stock Market

An activist investor blasted Walt Disney Co. on Monday for its “mediocrity” on artificial intelligence and augmented reality and continued a campaign for seats on the media giant’s board of directors. Blackwells Capital said that Disney
DIS,
+0.50%
faces “significant technological issues” that put it behind peers, advocating that the company establish a single chief technology officer to oversee tech efforts across all its sectors.

The investor looked at big technology stocks that have played into the AI craze and estimated that Disney shares could see a 46% increase at the “low end” if the company were to make an AI push — and a 129% increase at the high end. See also: Disney activist Blackwells proposes splitting up company in proxy fight Currently, Disney has one CTO who oversees entertainment efforts and one who oversees parks, experiences and products, Blackwells noted. ”Eliminating technological fragmentation is a necessary first step,” the investor said in a presentation Monday, asserting that the current CTOs are “buried under a corporate bureaucracy.” Disney didn’t immediately respond to a MarketWatch request for comment about the Blackwells presentation. Netflix Inc.
NFLX,
+0.85%
has a CTO within its C-suite, according to the presentation, while Amazon.com Inc.
AMZN,
-0.11%
has one outside the C-suite but who covers all business segments. Apple Inc.
AAPL,
-0.81%
has various senior vice presidents …

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[mwai_chat context=”Let’s have a discussion about this article:nnAn activist investor blasted Walt Disney Co. on Monday for its “mediocrity” on artificial intelligence and augmented reality and continued a campaign for seats on the media giant’s board of directors. Blackwells Capital said that Disney
DIS,
+0.50%
faces “significant technological issues” that put it behind peers, advocating that the company establish a single chief technology officer to oversee tech efforts across all its sectors.

The investor looked at big technology stocks that have played into the AI craze and estimated that Disney shares could see a 46% increase at the “low end” if the company were to make an AI push — and a 129% increase at the high end. See also: Disney activist Blackwells proposes splitting up company in proxy fight Currently, Disney has one CTO who oversees entertainment efforts and one who oversees parks, experiences and products, Blackwells noted. ”Eliminating technological fragmentation is a necessary first step,” the investor said in a presentation Monday, asserting that the current CTOs are “buried under a corporate bureaucracy.” Disney didn’t immediately respond to a MarketWatch request for comment about the Blackwells presentation. Netflix Inc.
NFLX,
+0.85%
has a CTO within its C-suite, according to the presentation, while Amazon.com Inc.
AMZN,
-0.11%
has one outside the C-suite but who covers all business segments. Apple Inc.
AAPL,
-0.81%
has various senior vice presidents …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]

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