Electronic Arts Inc. has finally revealed how much it will pay college athletes to appear in its highly anticipated upcoming videogame “EA Sports College Football 25.” A total of 11,390 college-football players from 134 FBS schools will be eligible to receive $600 each for their name, image and likeness (NIL) to appear in the game, no matter if they are the star quarterback or a backup defensive lineman on their team. Players will also get a free copy of the game from EA Sports, Electronics Arts’s
EA,
+1.96%
sports division, the company told ESPN on Thursday.
“It’s low,” Tim Derdenger, associate professor of marketing and strategy at Carnegie Mellon University’s Tepper School of Business, told MarketWatch about EA’s payment to players for their NIL rights. “They need to be careful of this ‘one-size-fits-all, take-it-or-leave-it’ offer, or the game might fall flat.” “Why would, let’s say, [star quarterbacks] Caleb Williams or Arch Manning sign for $600? All you’re going to do is get NIL for low-quality players that nobody cares about,” Derdenger added. All college-football players will need to opt in to be playable in the game and receive their $600. Athletes will get an opt-in notice from EA Sports through their university email address, the company said. See also: Why Apple’s new Sports app could be bad news for Google EA Sports’s college-football videogame franchise, once titled “NCAA Football,” was last released in 2014. The game ended, despite its relative popularity, at least in part due to a series of legal disputes involving the NCAA, EA and college athletes, who did not receive any form of compensation for their NIL being used in the games. The NCAA began allowing college athletes to earn name, image and li …
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EA,
+1.96%
sports division, the company told ESPN on Thursday.
“It’s low,” Tim Derdenger, associate professor of marketing and strategy at Carnegie Mellon University’s Tepper School of Business, told MarketWatch about EA’s payment to players for their NIL rights. “They need to be careful of this ‘one-size-fits-all, take-it-or-leave-it’ offer, or the game might fall flat.” “Why would, let’s say, [star quarterbacks] Caleb Williams or Arch Manning sign for $600? All you’re going to do is get NIL for low-quality players that nobody cares about,” Derdenger added. All college-football players will need to opt in to be playable in the game and receive their $600. Athletes will get an opt-in notice from EA Sports through their university email address, the company said. See also: Why Apple’s new Sports app could be bad news for Google EA Sports’s college-football videogame franchise, once titled “NCAA Football,” was last released in 2014. The game ended, despite its relative popularity, at least in part due to a series of legal disputes involving the NCAA, EA and college athletes, who did not receive any form of compensation for their NIL being used in the games. The NCAA began allowing college athletes to earn name, image and li …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]