Philip Morris says its e-cigarettes are now selling more than Marlboro products

by | Feb 8, 2024 | Stock Market

Philip Morris International Inc.’s stock was down 3.8% in premarket trading on Thursday after the cigarette maker missed Wall Street’s fourth-quarter earnings estimate and said its 2024 earnings would fall short. Philip Morris International
PM,
-0.24%
said its iQOS electronic cigarettes surpassed its Marlboro cigarettes in terms of net revenue, as cigarette shipment volume dropped by 1.9%.

Philip Morris International said fourth-quarter net income fell to $2.19 billion, or $1.41 a share in the fourth quarter, from $2.38 billion, or $1.54 a share, in the year-ago quarter. Read more: Camel, Newport among brands seeing write-down of $34 billion by owner British American Tobacco Adjusted profit of $1.36 a share fell short of the FactSet consensus estimate of $1.45 a share. Revenue increased by 11% to $9.05 billion, in line with the analysts’ estimate. Looking ahead, Philip Morris expects 2024 earnings of $5.90 a share to $6.02 a share, below the analyst estimate of $6.60 a share. Total iOS users stood at 28.6 million at year-end, up by 3.7 million from the end of 2022. Out of the total number, 20.8 million had switched to vaping e-cigarettes. Total cigarette volume fell 0.5%, including a 0.8% drop in Marlboro units to 60.2 million units. Philip Morris International said its market share for heated-tobacco units (HTUs) rose by 1.2% to 9.1%. Prior to Thursday’s trades, Philip Morris International’s stock was down by 2.8% so far in 2024, while the S&P 500 is up by 4.7%.

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[mwai_chat context=”Let’s have a discussion about this article:nnPhilip Morris International Inc.’s stock was down 3.8% in premarket trading on Thursday after the cigarette maker missed Wall Street’s fourth-quarter earnings estimate and said its 2024 earnings would fall short. Philip Morris International
PM,
-0.24%
said its iQOS electronic cigarettes surpassed its Marlboro cigarettes in terms of net revenue, as cigarette shipment volume dropped by 1.9%.

Philip Morris International said fourth-quarter net income fell to $2.19 billion, or $1.41 a share in the fourth quarter, from $2.38 billion, or $1.54 a share, in the year-ago quarter. Read more: Camel, Newport among brands seeing write-down of $34 billion by owner British American Tobacco Adjusted profit of $1.36 a share fell short of the FactSet consensus estimate of $1.45 a share. Revenue increased by 11% to $9.05 billion, in line with the analysts’ estimate. Looking ahead, Philip Morris expects 2024 earnings of $5.90 a share to $6.02 a share, below the analyst estimate of $6.60 a share. Total iOS users stood at 28.6 million at year-end, up by 3.7 million from the end of 2022. Out of the total number, 20.8 million had switched to vaping e-cigarettes. Total cigarette volume fell 0.5%, including a 0.8% drop in Marlboro units to 60.2 million units. Philip Morris International said its market share for heated-tobacco units (HTUs) rose by 1.2% to 9.1%. Prior to Thursday’s trades, Philip Morris International’s stock was down by 2.8% so far in 2024, while the S&P 500 is up by 4.7%.

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