Donald Trump is cruising toward the Republican nomination once again. But has the luster gone from his golden throne? I’m outside Washington, D.C., at this year’s Conservative Political Action Conference, which is pretty much MAGA central these days. And the queen of Trump merchandise, a cheerful Texas businesswoman named Sany Dash, tells me that business so far is a fraction of what it used to be.
“It’s not the greatest, but we’re doing OK,” she says. If sales were at the levels seen in 2018 to 2020, she says, “we’d be doing about five times what we’re doing right now.” Five times. That’s a big drop between then and now — 80% or more. Dash, who launched USATrumpStore.com seven years ago, also used to have 22 physical stores around the country. Now she’s down to three. Make America Glitter Again! But sales are still better than a year ago, when they were “really slow,” she adds. Still, it’s a two-day conference. Things may pick up yet. Or maybe the market is simply saturated. How many golden Trump playing cards ($25), baseball caps ($30) and giant, glittery pinkie rings ($350) can the market absorb? Even the most diehard MAGA fan may have all …
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“It’s not the greatest, but we’re doing OK,” she says. If sales were at the levels seen in 2018 to 2020, she says, “we’d be doing about five times what we’re doing right now.” Five times. That’s a big drop between then and now — 80% or more. Dash, who launched USATrumpStore.com seven years ago, also used to have 22 physical stores around the country. Now she’s down to three. Make America Glitter Again! But sales are still better than a year ago, when they were “really slow,” she adds. Still, it’s a two-day conference. Things may pick up yet. Or maybe the market is simply saturated. How many golden Trump playing cards ($25), baseball caps ($30) and giant, glittery pinkie rings ($350) can the market absorb? Even the most diehard MAGA fan may have all …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]