Apple Inc.
AAPL,
+1.12%
debuted “Apple Sports” on Wednesday, an iPhone app that gives sports fans access to real-time scores, stats, lineups and betting odds, in an effort to become the go-to place sports fans get their latest news. The move by the tech giant illustrates its increased foray into sports, and could shake up the live sports information industry.
See also: EA’s college-football videogame is ‘taking advantage’ of players with $600 payment “Being the first app people reach for to check these things is incredibly valuable,” Daniel Kirschner, CEO of Greenfly, a software company used by major sports leagues for content initiatives, told MarketWatch. “If you’re the first place fans look for this information, you can then layer in access to short-form content, connections to broadcast, etc.” The new app provides similar real-time information to other sports apps, such as ESPN, Yahoo Sports and CBS Sports. But as far as competition, the brand that perhaps should be most worried is Google
GOOG,
+1.03%
GOOGL,
+1.08%.
“Google is the real competition here,” Kirschner said. “Who is going to be the gateway to the sports data and media ecosystem? Right now a lot of people type their team into a search browser and Google delivers a curated, real-time experience. The Apple app’s simplicity is surprising — scores, standings, and betting odds.” This new app will be integrated with Apple News and the Apple TV app, allowing opp …
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AAPL,
+1.12%
debuted “Apple Sports” on Wednesday, an iPhone app that gives sports fans access to real-time scores, stats, lineups and betting odds, in an effort to become the go-to place sports fans get their latest news. The move by the tech giant illustrates its increased foray into sports, and could shake up the live sports information industry.
See also: EA’s college-football videogame is ‘taking advantage’ of players with $600 payment “Being the first app people reach for to check these things is incredibly valuable,” Daniel Kirschner, CEO of Greenfly, a software company used by major sports leagues for content initiatives, told MarketWatch. “If you’re the first place fans look for this information, you can then layer in access to short-form content, connections to broadcast, etc.” The new app provides similar real-time information to other sports apps, such as ESPN, Yahoo Sports and CBS Sports. But as far as competition, the brand that perhaps should be most worried is Google
GOOG,
+1.03%
GOOGL,
+1.08%.
“Google is the real competition here,” Kirschner said. “Who is going to be the gateway to the sports data and media ecosystem? Right now a lot of people type their team into a search browser and Google delivers a curated, real-time experience. The Apple app’s simplicity is surprising — scores, standings, and betting odds.” This new app will be integrated with Apple News and the Apple TV app, allowing opp …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]