Join Gen AI enterprise leaders in Boston on March 27 for an exclusive night of networking, insights, and conversations surrounding data integrity. Request an invite here.
Adobe was one of the largest and first companies to jump on the generative AI bandwagon with the release of its own, commercially-safe Firefly AI image generator and editing model nearly a year ago in March 2023.
Now, as it celebrates the first year anniversary of the model and several months after the release of Firefly 2, the creative software juggernaut is introducing a whole new “GenStudio” application designed to help enterprise users and brands create generative AI assets for campaigns and publish them online or to their digital distribution channels.
It is further introducing a new feature that it hopes will give customers even more control — and therefore, more of a reason — to generate AI images.
Called “Structure reference,” the new feature allows users of the Adobe Firefly stand-alone text-to-image generator app to upload an image that guides subsequent image generations, not in terms of style or content, but rather, the arrangement of the image and the objects and characters within it.
VB Event
The AI Impact Tour – Atlanta
Continuing our tour, we’re headed to Atlanta for the AI Impact Tour stop on April 10th. This exclusive, invite-only event, in partnership with Microsoft, will feature discussions on how generative AI is transforming the security workforce. Space is limited, so request an invite today.
Request an invite
The features were formally unveiled publicly for the first time at Adobe Summit, the company’s annual conference taking place this week (March 25-28, 2024) at the Venetian Convention and Expo Center in Las Vegas.
How Adobe’s new GenStudio works
GenStudio is designed to serve as a central hub for brands, offering a comprehensive suite of tools for planning marketing/advertising/promotional campaigns, creating and managing content, activating digital experiences across channels, and measuring performance.
Adobe’s vision with this new app — part of its Creative Cloud subscription suite of applications — is that it can simplify and streamline content generation.
It allows brands and enterprise users to track and view campaigns, manage briefs, and see tasks assigned to them, and it is integrated with Adobe Workfront, Adobe’s project management software.
Users can generate different variations of marketing assets for various distribution channels, ensuring the content is audience-centric and on-brand. GenStudio also alerts users if content deviates from brand standards, offering suggestions for alignment.
It further serves as a content hub, connecting to Adobe Experience Manager Assets and letting users search for assets and create personalized variations …
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Join Gen AI enterprise leaders in Boston on March 27 for an exclusive night of networking, insights, and conversations surrounding data integrity. Request an invite here.
Adobe was one of the largest and first companies to jump on the generative AI bandwagon with the release of its own, commercially-safe Firefly AI image generator and editing model nearly a year ago in March 2023.
Now, as it celebrates the first year anniversary of the model and several months after the release of Firefly 2, the creative software juggernaut is introducing a whole new “GenStudio” application designed to help enterprise users and brands create generative AI assets for campaigns and publish them online or to their digital distribution channels.
It is further introducing a new feature that it hopes will give customers even more control — and therefore, more of a reason — to generate AI images.
Called “Structure reference,” the new feature allows users of the Adobe Firefly stand-alone text-to-image generator app to upload an image that guides subsequent image generations, not in terms of style or content, but rather, the arrangement of the image and the objects and characters within it.
VB Event
The AI Impact Tour – Atlanta
Continuing our tour, we’re headed to Atlanta for the AI Impact Tour stop on April 10th. This exclusive, invite-only event, in partnership with Microsoft, will feature discussions on how generative AI is transforming the security workforce. Space is limited, so request an invite today.
Request an invite
The features were formally unveiled publicly for the first time at Adobe Summit, the company’s annual conference taking place this week (March 25-28, 2024) at the Venetian Convention and Expo Center in Las Vegas.
How Adobe’s new GenStudio works
GenStudio is designed to serve as a central hub for brands, offering a comprehensive suite of tools for planning marketing/advertising/promotional campaigns, creating and managing content, activating digital experiences across channels, and measuring performance.
Adobe’s vision with this new app — part of its Creative Cloud subscription suite of applications — is that it can simplify and streamline content generation.
It allows brands and enterprise users to track and view campaigns, manage briefs, and see tasks assigned to them, and it is integrated with Adobe Workfront, Adobe’s project management software.
Users can generate different variations of marketing assets for various distribution channels, ensuring the content is audience-centric and on-brand. GenStudio also alerts users if content deviates from brand standards, offering suggestions for alignment.
It further serves as a content hub, connecting to Adobe Experience Manager Assets and letting users search for assets and create personalized variations …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]