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Live services have helped games continue to generate revenue for a long time. But Jack Buser, director of game industry solutions at Google Cloud, believes that AI advances will lead us to something better: Living games.
Living games expand the live service model to include the game itself as an active participant, Buser said in an interview with GamesBeat just ahead of the Game Developers Conference next week. It’s as big a change as when the CD-ROM arrived decades ago and enabled games with rich graphics like Myst and The Seventh Guest, Buser said.
“We’re calling this ‘living games’ and we may have hinted at this to you before. But it’s really taken shape over the past six months. And it’s something that we’re incredibly excited about,” Buser said.
You can imagine virtual worlds that dynamically adapt based on player choices, generate unique quests and challenges, and continuously evolve their narratives. This fosters a deeper level of player immersion and engagement, leading to a more enriching experience for everyone involved. In other words, the games truly adapt to the things that you do in the game.
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“As you know, over the past few years, we have built out an ecosystem for live service games, which contemplated game servers, databases and analytics. And our message to the industry was to use battle-hardened, tested solutions for your live service backend so you can focus on building a great game,” Buser said.
He added, “We would make the same tools that we use for our own live services at Google, and [we would make them] available to the games industry so that they can focus on building great games,” he said. “It’s ready for massive scale and massive success.”
Enter generative AI.
Jack Buser runs partnerships for game companies at Google Cloud.
“But over the past year, and specifically over the last six months, we’ve seen a tremendous amount of momentum in the industry such that we’ve actually coined a new term, ‘living games,’ to try to describe what we see happening in the industry and what we believe games are going to become over the next few years,” Buser said. “If you think about how a traditional live service game, the idea is that there’s this feedback loop between the playe …
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Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here.
Live services have helped games continue to generate revenue for a long time. But Jack Buser, director of game industry solutions at Google Cloud, believes that AI advances will lead us to something better: Living games.
Living games expand the live service model to include the game itself as an active participant, Buser said in an interview with GamesBeat just ahead of the Game Developers Conference next week. It’s as big a change as when the CD-ROM arrived decades ago and enabled games with rich graphics like Myst and The Seventh Guest, Buser said.
“We’re calling this ‘living games’ and we may have hinted at this to you before. But it’s really taken shape over the past six months. And it’s something that we’re incredibly excited about,” Buser said.
You can imagine virtual worlds that dynamically adapt based on player choices, generate unique quests and challenges, and continuously evolve their narratives. This fosters a deeper level of player immersion and engagement, leading to a more enriching experience for everyone involved. In other words, the games truly adapt to the things that you do in the game.
GB Event
GamesBeat Summit Call for Speakers
We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”.
Apply to speak here
“As you know, over the past few years, we have built out an ecosystem for live service games, which contemplated game servers, databases and analytics. And our message to the industry was to use battle-hardened, tested solutions for your live service backend so you can focus on building a great game,” Buser said.
He added, “We would make the same tools that we use for our own live services at Google, and [we would make them] available to the games industry so that they can focus on building great games,” he said. “It’s ready for massive scale and massive success.”
Enter generative AI.
Jack Buser runs partnerships for game companies at Google Cloud.
“But over the past year, and specifically over the last six months, we’ve seen a tremendous amount of momentum in the industry such that we’ve actually coined a new term, ‘living games,’ to try to describe what we see happening in the industry and what we believe games are going to become over the next few years,” Buser said. “If you think about how a traditional live service game, the idea is that there’s this feedback loop between the playe …nnDiscussion:nn” ai_name=”RocketNews AI: ” start_sentence=”Can I tell you more about this article?” text_input_placeholder=”Type ‘Yes'”]